Pitney Bowes MapInfo and Quocirca release Location Intelligence White Paper
Written by Pitney Bowes MapInfo
Wednesday, 03 October 2007
The Location Intelligent Enterprise – unlocking the value of location in data
London, 3rd October 2007 - Pitney Bowes MapInfo, the leading global provider of location intelligence solutions, today announces the release of a White Paper produced by leading industry analyst house Quocirca, entitled 'The Location Intelligent Enterprise - unlocking the value of location in data'.
Available as a free download on http://goto.mapinfo.com/quocirca/ and at http://www.quocirca.com/report_li.htm from today, this in-depth study presents a step-by-step analysis of the benefits of harnessing location data as part of the Business Intelligence process. It details the value of location-specific information that is already available within organisations and cites global case study examples of companies leveraging this data to maximise and optimise business operations within diverse industry sectors.
“Location is a fundamental dimension to business – like time,” says John O’Hara, Executive Vice President, International, Pitney Bowes MapInfo.
“We define location intelligence as the combination of technology, relevant data and services to enable an organisation to measure, visualise, analyse and act on its data.
“This report defines the process, maps it to the Business Intelligence framework and clearly articulates the value of a location intelligent strategy to public and private sector organisations, from insurers and retailers to local government and emergency services.”
Louella Fernandes, author of the White Paper and senior analyst at Quocirca, comments: “Whilst over 80% of enterprise data has a location dimension, it is rarely exploited in traditional business intelligence analysis. Where this is being done successfully, organisations are reaping significant benefits and advantages in the marketplace.
“This paper provides the definitive understanding of location-based intelligence, how geospatial information has evolved to become business critical knowledge, how it works with databases and BI technologies and how it is being deployed across the enterprise to deliver unprecedented organisational benefits.”
A succinct 15-page document featuring a useful one-page executive summary, ‘The Location Intelligent Enterprise’ provides clear definitions of the process, explains the BI/LI marriage proposition, outlines the value of LI in the key industry sectors and drills down into the future direction of geospatial technologies, from mashups to mobile GIS.
Whilst the paper cites Pitney Bowes MapInfo customers, it is not vendor-specific. The value of the document lies in delivering a clear understanding of the LI proposition, providing an unprecedented insight for organisations yet to consider the opportunity that location intelligence presents.
To download ‘The Location Intelligent Enterprise’ White Paper, please go to:
http://goto.mapinfo.com/quocirca/ or http://www.quocirca.com/report_li.htm
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Nokia Dev Summit - Join us in San Francisco, a center of mobile application development,
for two days packed with technical and business sessions, hands-on
coding labs, demos, and networking opportunities. San Fran June 9-10, 2010
The Location Business Summit,
being held on April 28th-29th in Amsterdam - The largest location
conference in Europe features an unrivalled speaker line-up with
executives never seen at a LBS event before. This epic list of 50+
speakers includes the advertising agencies, brand names and mobile
operators the industry demands - Quote 'LBSzone' and register before
March 12th to claim a $350 discount
SocialTech 2010 - SocialTech
2010 brings together the visionaries and experts who are using the
power of social media to transform the way that B2B technology
companies market their products and services. March 25, 2010, San Jose,
CA
The NAVTEQ 2010 Global LBS Challenge Awards Ceremony
will be held during Ignite at O'Reilly Where 2.0. Be among the first to
hear as NAVTEQ announces the winners for the North America region.
Participants will be competing for a global prize pool of $10 million
and growing by showcasing pre-commercial location-enabled apps using
NAVTEQ map data & products. March 30, 2010, during Ignite Where,
7:30pm - 9:00pm, at the Marriott San Jose, CA
WHERE2.0 2010
- Now in its sixth year, the Where 2.0 Conference is where the
grassroots and leading edge developers building location-aware
technology intersect with the businesses and entrepreneurs seeking out
location apps, platforms, and hardware to gain a competitive edge. For
15% use Discount Code: whr10lbs
