Sony Selects Open Interface North America’s BLUEmagic 3.0 for Personal Navigation Devices
Written by Open Interface North America
Tuesday, 02 October 2007
BLUEmagic® 3.0 eases Bluetooth® integration for new range of widescreen Sony GPS devices
SEATTLE- Open Interface North America (OINA), a pioneer in Bluetooth technology and a premier provider of embedded Bluetooth solutions, today announced the adoption of its BLUEmagic 3.0 software by Sony Corporation. Sony will use BLUEmagic 3.0 in its new range of slim-line, wide-screen nav-u personal navigation devices – the NV-U93T and NV-U83.
“We are excited to see OINA software integrated in award-winning Sony navigation devices,” says Tom Nault, CEO of Open Interface North America. “The seamless addition of BLUEmagic 3.0 to the NV-U93T and NV-U83 will address the growing consumer demand for hands-free calling while providing manufacturers Bluetooth software that can be ported to a variety of silicon platforms.”
Sony selected OINA’s BLUEmagic 3.0 software to take advantage of its innovative, high-performance, compact architecture, which is designed to diminish the cost of integrating Bluetooth capabilities into embedded systems.
The Sony NV-U93T and NV-U83 nav-u personal navigation systems support hands-free calling when paired with a Bluetooth enabled mobile phone, making staying in touch with friends and family easier and safer while driving. Both models will be available in November 2007 throughout Europe.
BLUEmagic software is a Bluetooth protocol stack for embedded platforms. It is fully-configurable, customizable, resource-efficient, scalable, modular, and portable. It has been integrated into consumer products spanning a diverse range of markets. Today, OINA’s BLUEmagic has been incorporated in to a plethora of devices, including Logitech FreePulse wireless headphones, Citizen Bluetooth watches and Sagem mobile phones.
About Open Interface North America
Open Interface North America, based in Seattle is a pioneer in Bluetooth technology and one of the first associate members of the Bluetooth SIG. The company is a premier provider of embedded software enabling Bluetooth wireless technology. Its Bluetooth software products and application solutions are used by many major companies worldwide. For more information, visit www.oina.com.
BLUEmagic is a registered trademark of Open Interface North America. Bluetooth is a registered trademark of Bluetooth SIG, Inc., U.S.A. All other product and company names mentioned herein may be trademarks of their respective owners.
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