Asset Tracking Software Platform Expected to Further Fuel LBS Deployment Rate

VICTORIA — September, 2007 — AppLocation Systems Inc. President Gary Hartwig announces immediate availability of the MOBILEFusion™ Asset Tracking Logistics Platform Software, enabling companies to deploy wireless devices and location data directly into their Enterprise Resource Planning (ERP) systems.  Hartwig added that while the platform has been in development since AppLocation’s inception in 2002, they have deployed their system in a wide variety of enterprise applications and ERP system integration installations. “We are proud to have deployed this product with well-known enterprises. The availability of the MOBILEFusion platform and the rapid uptake of wireless devices in the enterprise environment have spurred Location Based Services (LBS) asset tracking deployments at companies such as BC Transit and TransGlobe Property Management”.

“Location tracking of assets is a fundamental component of logistic and supply chain optimization.” said Kevin Buckham, AppLocation’s Chief Technology Officer.  “Industry analysts have been calling for a hardware and software neutral platform that will allow enterprises to seamlessly integrate legacy software and hardware and send data over cellular, satellite and the internet to enable their increasingly mobile workforces. Our JAVA platform delivers plug and play flexibility for mobile data transfer and can be rapidly integrated into existing systems.”

CTO Buckham went on to say that asset tracking for supply chain management is experiencing unprecedented deployment success due to improvements in hardware and software and the advent of Location Based Services or LBS. “We have run our MOBILEFusion Asset Tracking Logistics platform with cell phones, PDAs and Blackberries. It was designed to integrate common business tools that any business might already have invested in”.

 Asset Tracking Enables Near Real Time Business Decisions

Many customers have already benefited from deploying MOBILEFusion. BC Transit, a public transit authority uses AppLocation for yard management, to keep track of its buses for maintenance personnel. Ron Drolet, Senior Vice President of BC Transit said in a June30th article in the Victoria Times Colonist ‘there is a lot of expensive proprietary technology on the market but (the) AppLocation system does the job at a lower cost and was designed to be integrated with Transit’s existing technology’.

Company President Hartwig concludes, “AppLocation’s reliable, scalable application captures real time data from remote sources and transforms that data into meaningful information. Businesses need that data to make timely and informed business decisions. Our platform coupled with our knowledge of RFID, RTLS, GPS, wireless and location based services sets us apart”.


About AppLocation Systems Inc.

Founded in 2002, AppLocation Systems Inc is a mobile technology company bringing innovative wireless and LBS solutions to enterprise clients. Our collective 30 years experience in advanced tracking and mobile technology for global telecommunication companies equips us with the insight and advantage to go beyond “tracking” applications. We implement integrated enterprise solutions to streamline internal processes offering value in delivering web, logistics, fleet management, mission critical command and control and operational/logistics services.

 AppLocation uses its web-based MOBILEFusion™ platform to track assets wirelessly improving our client’s logistic and supply chain business decisions on land, on water, and in the air - utilizing the latest technology in CDMA/GPRS/Satellite devices, mapping, specialized spatial needs, sensors, RFID, RTLS and wireless network management. AppLocation delivers tracking and deployment services along with the ‘platform’ and professional integration services. Integration services include working with the client to breakdown the logistic path to find optimal efficiencies in the mobile operation.