Tele Atlas and MAD MAPS Team Up to Deliver Custom Tours for Digital Map Users
Written by Tele Atlas
Thursday, 27 September 2007
Tele Atlas Touring Series personalize GPS devices and navigation solutions with routes for adventures and scenic excursions
Boston and San Francisco — September 27, 2007 — Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced the launch of Tele Atlas Touring Series, a digital map product featuring content and scenic route information from the popular “Get Outta Town” series from MAD MAPS, Inc., a leading authority on scenic touring. Now, application developers will be able to incorporate this unique location-based, road trip content into personal and in-car navigation systems and mobile, wireless and Internet map applications powered by Tele Atlas maps, to help provide users with an enhanced and personalized navigation experience.
“MAD MAPS is committed to providing scenic road trip maps that are rich with valuable route and point of interest (POI) information for the leisure traveler or for the business traveler with a little extra time on his hands,” said Jenny Lefferts, CEO of MAD MAPS. “By combining our unique routes with Tele Atlas’ breadth of experience and partnerships in the personal and automotive navigation markets, we’re able to ensure digital map users can have as much fun getting to their destination as being there.“
Delivering routes departing from major metropolitan cities, Tele Atlas Touring Series currently are available for 30 U.S. cities, including Boston, Dallas/Ft. Worth, Los Angeles, Miami, Orlando, San Diego, San Francisco and Washington, DC. Each series will feature five to seven routes for scenic road trips to help guide digital map users on a variety of excursions with turn-by-turn directions and a range of POIs such as local roadhouses, roadside attractions and recreational areas. Rich descriptions are provided for all routes and POIs, as well as entertaining insights and historical anecdotes– all piquing the traveler’s interest.
“As the demand for personalized navigation continues, consumers will increasingly rely on and seek more information from their navigation systems and location-based services,” said Michael Evers, vice president of marketing and new business development, Tele Atlas. “By working with MAD MAPS to deliver unique, rich content, we help to ensure our industry partners can deliver a personalized navigation offering that helps travelers find a little adventure along the more scenic, less traveled roads.”
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.
About MAD MAPS, Inc.
MAD [Motor Adventure Destinations] MAPS, Inc., is a leading authority on scenic touring. Featuring hand-picked routes from local scouts and road scholars, MAD Maps are the insider’s guide to discovering the treasures along the more scenic, less traveled byways across America, and soon, across Europe.
MAD Maps combine the best features of a travel guide with the essentials of a road map–and more. Atlas-grade maps provide a variety of customizable trips from which to choose and every trip comes with turn-by-turn directions, mileage, road descriptions, and safety tips to ensure an enjoyable drive. A recommended selection of must-see landmarks, quirky roadside attractions, local fare, and an entertaining “It’s a MAD World” commentary all offer perfect diversions along the way.
Founded in 1999, MAD MAPS is a California-based publisher with an array of popular scenic travel products including the “Get Outta Town” and “U.S. Regional Touring” series. The company is now delivering its rich content through cutting-edge digital platforms, providing consumers with new options for an enhanced and memorable travel experience.
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