Mobile Asset Tracking Not a Homogenous Market, Finds ABI Research
Written by ABI Research
Monday, 01 August 2005
OYSTER BAY, N.Y.--Aug. 1, 2005--Over the past few years, growing attention has been devoted to mobile asset tracking, specifically two of the largest addressable markets: trailer and container tracking.
Similar market requirements and consumer demands exist for containers and trailers: theft prevention, asset utilization, and specific sensor functionalities such as temperature and shock monitoring.
"Despite their similarities, the market for trailer tracking now represents a growing and significant portion of commercial telematics, whereas container tracking is still in its nascent stages," explains ABI Research analyst, David Schrier.
Hybrid trailer tracking solutions using RFID and GPRS are becoming more popular, particularly in the United Kingdom, where security firm OEM Group has recently won a large order with retailer Sainsbury's Supermarkets.
North America's "Big Three," QUALCOMM, SkyBitz and Terion continue to gain trailer tracking customers by rolling out new feature-rich products that turn an increasingly evident ROI. So while trailer tracking gains momentum, why is container tracking adoption still sluggish?
"There are two key differences between container tracking and trailer tracking: containers are typically used in international trade, while trailers are usually domestically transported. Containers are therefore subject to greater governmental regulation, and, quite frankly, the US government and other nations have been dragging their feet in this area," adds Schrier. "Second, the custody chain in containers is much more fragmented than with trailers, and no party wants to bear the burden of the increased cost."
The ABI Research study "Container Security and Tracking" examines evolving solutions and technologies for global electronic container tracking. The ABI Research study "Trailer Tracking Markets," tracks the varied efforts of vendors around the world to provide trailer tracking and monitoring solutions to a diverse customer base. Both studies identify the application of myriad technologies -- RFID, terrestrial and satellite communications infrastructures, as well as new GPS competitors -- for their significance and impact. ABI Research offers a robust suite of telematics intelligence, including its "Commercial Telematics Research Service."
Founded in 1990 and headquartered in New York, ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in automotive, wireless, semiconductors, broadband, and energy. For information visit www.abiresearch.com, or call +1.516.624.2500.
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