Mio Technology Global Positioning System Devices Find Their Way Into RadioShack Stores Nationwide
Written by Mio Technology
Monday, 24 September 2007
Mio DigiWalker(TM) C320 Available Exclusively at Electronics Giant
FORT WORTH, Texas and FREMONT, Calif., Sept. 24 -- RadioShack Corporation (NYSE:RSH) and Mio Technology USA Ltd., today announced availability of the new Mio DigiWalker(TM) C320 portable GPS navigation device, exclusively offered at nearly 4,500 neighborhood RadioShack stores nationwide and online at www.RadioShack.com.
Featuring an MSRP of $299.95, the C320 is an affordable choice for first-time GPS buyers or those looking to equip each of their vehicles with this helpful technology. The C320 boasts a prominent 4.3-inch widescreen anti-glare display and preloaded U.S. maps (including Alaska and Hawaii), allowing users to quickly and easily navigate to virtually any address in the U.S. with full voice-guided directions.
RadioShack Merchandising Vice President Doug Lane said the new Mio DigiWalker C320 helps the consumer electronics retailer deliver on its brand promise of being the neighbor who helps people get the most out of their technology and achieve great outcomes.
"We pride ourselves on introducing innovative technology to customers in an easy-to-digest format," said Lane. "We have featured Mio DigiWalker GPS devices in our stores since April. Previous models received a tremendous response because of their great price and ease of use, and we expect nothing less from the sleek C320. Combine this great line of products from a leading worldwide supplier of portable GPS devices with our knowledgeable sales associates, and it's easy to understand why RadioShack has emerged as the leading retailer of this exciting new technology."
To ensure ease of use, the C320 features a wide touch-screen display. It can navigate in either full-screen or split-screen map view, which allows users to display additional route information such as upcoming turns and intersections. The split-screen map view can also display lists of nearby destinations from the C320's point of interest menu, which includes 1.7 million gas stations, hotels, restaurants and tourist attractions in the U.S.
"With our shared goal of delivering affordable, yet cutting-edge products to tech-savvy consumers, Mio Technology and RadioShack are a perfect fit - we're thrilled to partner with them for the launch of this important new product," said Kiyoshi Hamai, North American sales director, Mio Technology USA, Ltd. "The C320 is especially appropriate for this national rollout because of its appeal to both first-time users and GPS veterans."
Mio DigiWalker C320 Product Specifications
The Mio DigiWalker C320 comes pre-loaded with maps of the U.S., split- screen interface, 1.7 million point of interest locations, and is ready to operate in minutes with no computer set-up required. Digital audio files are easily loaded using the built-in SD/MMC slot.
Mio Technology Ltd. (MTL) operations are worldwide. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, the company is dedicated to the development of enabling devices. Its main business is the sale of Mio DigiWalker - branded mobile communication products such as smartphones, Pocket PCs and handheld GPS systems. For additional information on MTL and its products, the North American headquarters are located at 47988 Fremont Blvd., Fremont, CA 94538. Phone (510) 252-6950 · fax (510) 252-6930 · e-mail at The company is online at www.mio-tech.com.
About RadioShack Corporation
RadioShack Corporation (NYSE:RSH) is one of the nation's most experienced and trusted consumer electronics specialty retailers. The company has a presence through almost 6,000 company-operated stores and dealer outlets in the United States, over 100 RadioShack locations in Mexico and nearly 800 wireless phone kiosks. RadioShack's dedicated force of knowledgeable and helpful sales associates has been consistently recognized by several independent groups as providing the best customer service in the consumer electronics and wireless industries. Operating from convenient and comfortable neighborhood and mall locations, RadioShack stores deliver personalized product and service solutions within a few short minutes of where most Americans either live or work. For more information on RadioShack Corporation, or to purchase items online, visit www.radioshack.com.
Web site: http://www.mio-tech.com/
http://www.radioshack.com/
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