Telmap Partners with Boost Mobile to Launch Branded Navigation Application
Written by Telmap
Tuesday, 11 September 2007
Sprint Subsidiary Launches Boost Navigator this Month
JERSEY CITY, N.J. - Telmap Inc. announced today that its market-leading mobile navigation technology has been selected to power the new Boost Navigator application being rolled out in September by Boost Mobile, a wholly-owned subsidiary of Sprint Nextel. As the first “Boost” branded navigation application, Boost Navigator is customized to incorporate the Boost brand look and feel as well as to provide menu options catering to Boost’s younger target customers. The application will be deployed on Boost’s iDEN and CDMA handsets.
The two companies co-developed a Boost-branded location-based, turn-by-turn mobile navigation application providing driving and walking directions with voice, graphic and text-based guidance. In addition, customers are able to get maps on their Boost phones generated by Telmap’s proprietary mapping and navigation platform; free-text local search for points of interest ranging from retail stores to restaurants and nightlife; and advanced address search capabilities with auto-complete and fuzzy matching to generate accurate results even from minimal or misspelled entries.
“Having a Boost-branded GPS navigation application is a top priority for us because mobile navigation is very popular with our customers,” said Craig Thole, Boost Mobile Director of Value-Added Services. “Partnering with Telmap enabled us to shape the application to our demographic while keeping consistent with our brand experience.”
“Prepaid wireless service is one of the fastest-growing mobile market segments in the U.S., and Boost Mobile is one of the fastest-growing providers in the space. That makes this an important strategic addition to our customer base,” said David Singer, Vice President and General Manager of Telmap Inc. “At the same time, this partnership is another demonstration of our traction in the marketplace as well as the rising demand for GPS navigation on cellular phones.”
Customers will have the option to pre-pay and purchase Boost Navigator as part of their daily, weekly, monthly or quarterly Boost package.
About Telmap
Telmap is a developer of award-winning, location-based mobile mapping and navigation solutions that deliver turn-by-turn driving and walking directions, points-of-interest search and content sharing from the mobile phone — all in real time. Telmap’s server-based technology offers the industry’s easiest navigation experience, most comprehensive global geographic coverage and premium content, voice/graphic/text instructions, traffic information and traffic-aware routing, and exclusive cross-platform support for Java, BREW, BlackBerry Windows Mobile and Symbian devices. The company’s flagship product, Telmap Navigator, is the most widely deployed navigation service with implementations by leading wireless operators and handset manufacturers around the world, including Vodafone subsidiaries, Mobilcom and Sprint/Nextel under the brand name MapQuest Navigator through a partnership with AOL’s MapQuest subsidiary. Telmap was founded in 2000 and is headquartered in Israel with offices in the US, the UK and Finland. For more information, visit www.telmap.com.
About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has 4.5 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com
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