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Sprint Sports the Most Robust Location-Based Services Among Wireless Carriers
Written by Broadband Advisory Services
Thursday, 06 September 2007
Sprint Sports the Most Robust Location-Based Services Among Wireless Carriers, Pike & Fischer Report Concludes
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SILVER SPRING, MD--(Marketwire - September 5, 2007) - The use of applications that allow users to get directions, locate points of interest, and pin down the whereabouts of friends and family members will spread rapidly by early 2008, and Sprint Nextel is the carrier best equipped to meet that market demand, a new report from Pike & Fischer concludes.
The Silver Spring, Md.-based market research firm bases its forecast on the recent expansion and availability of GPS-enabled phones. In its new market intelligence report, "Location-Based Services for the Mobile Market: Analysis and Outlook," Pike & Fischer ranks the nation's five top wireless carriers on their ability to exploit the growing consumer interest in GPS-enabled services -- such as alerts to users when they are in the vicinity of a restaurant offering their favorite cuisine.
P&F gave Sprint the highest mark -- 4.5 points out of a possible 5, concluding that Sprint offers the most comprehensive and unique suite of location-based services. The report cites Sprint's introduction of applications that allow users to get voice-guided driving directions, traffic alerts and alternative routes, and even the location of gas stations with the lowest prices as some of the features that will give Sprint a competitive edge. This will be significant given Sprint's current struggle to keep customers, says Tim Deal, senior analyst at P&F's Broadband Advisory Services and author of the report.
"Sprint is well-positioned to tightly integrate its navigation offering with shopping services and thus generate revenue from both advertising sales and service fees," Deal says.
T-Mobile USA received a ranking of 1.5, the lowest among the carriers studied. T-Mobile currently lacks a clearly defined and conspicuous strategy for delivering location-based services, the report states. The two largest carriers, AT&T Mobility and Verizon Wireless, each received rankings of 2 based on their limited number of location-based applications compared with Sprint.
Pike & Fischer, a BNA company, offers a host of legal and business products covering the telecommunications industry. This new report, "Location-Based Services for the Mobile Market: Analysis and Outlook," is priced at $299 and can be purchased at www.broadbandadvisoryservices.com. For analyst commentary or to request a briefing, contact Tim Deal at 301-576-4096 /
For information about Pike & Fischer's Broadband Advisory Services, visit www.broadbandadvisoryservices.com or contact Jonathan Wentworth Ping at 212-576-8741 /
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Navigation and Location Europe 2009 - Europe's largest gathering of Navigation & Location pioneers is back for the 5th year. The conference strives to keep one step ahead of the market by providing the most up to date business information. June 10-11, 2009
Where 2.0 Conference 2009 - The O'Reilly Where 2.0 Conference will pinpoint how far location
technology has reached, explore the boundaries of geospace, and point
the way into the location frontier at the Fairmont Hotel in San Jose,
CA, May 19-21, 2009. O'Reilly Media and program chair Brady Forrest
invite proposals for conference sessions, workshops, demos, and panels
for Where 2.0 2009.
Telematics Detroit 2009 Conference & Exhibition, June 2-3
- The world's leading event for the digital in-car and mobile industry
is back for another successful year. Telematics content and service
strategies for winning hyper connected customers will be revealed.
