JERSEY CITY, N.J.-- -Vodafone UK today announced that it has selected Telmap, a world leader in mapping and navigation solutions, to power its Satellite Navigation (Sat Nav) solution on the new BlackBerry® Curve™ 8310 smartphone.

The new Vodafone Sat Nav service enables customers to enjoy a rich mapping, navigation and travel experience. It provides the best route to a desired destination using voice instructions and high-quality moving maps, with turn by turn instructions for both in-car and pedestrian navigation. Vodafone Sat Nav includes live traffic updates and, user-friendly free-text local search capabilities and print-quality maps. Subscribers can also dial directly to any Point of Interest (POI) and can easily share locations with friends and colleagues via SMS.

Vodafone Sat Nav will be launched on the BlackBerry Curve 8310. Available from 03 September and exclusively through Vodafone until 31st October 2007, the BlackBerry Curve 8310 is a GPS embedded smartphone that comes pre-loaded with Sat Nav and includes 12 months free licence as part of the package.

“This is a major win for Telmap and we are proud to have established a strategic relationship with Vodafone that will allow both companies to lead the way in the continued growth of the mobile navigation market,” said Oren Nissim, CEO of Telmap. “Sat Nav” on mobile phones in Europe is rapidly becoming the number one application that users are demanding to see on their handsets. Telmap, together with its partners and daily increasing customer base, is truly leading this market towards its full potential”.

“We are very pleased to work with Telmap to bring Sat Nav to our UK customer base,” commented Kyle Whitehill, Director of Enterprise Business Unit, Vodafone UK. “With the addition of Vodafone Sat Nav to the popular BlackBerry Curve, we’re offering all our customers a feature packed device at a great price, helping them make the most of their working day, wherever they are.”

The BlackBerry Curve 8310 with a full Sat Nav included can now be ordered online at www.vodafone.co.uk/8310 and will be available from the 3rd September exclusively on the Vodafone UK network until 31st October 2007.

About Telmap

Telmap is a world leader in Mapping and Navigation Solutions. Since it was founded in 2000, the company has established a solid reputation for providing its customers with innovative, value added navigation solutions that open new business opportunities and generate new revenue streams.

Telmap is the first company to provide a comprehensive cross-platform solution for mobile phones. Headquartered in Israel, it has offices in the UK, US and Finland, the company’s flagship product, Telmap Navigator, enables users to find their destination quickly and easily by means of pinpoint accurate turn-by-turn navigation. It’s uniquely comprehensive solution which supports Java, Symbian, BREW Windows and BlackBerry devices, enables operators, manufacturers, application developers, system integrators and mapping/GIS companies to extend their reach to new markets and customers.

Its customers include: Vodafone (3 subsidiaries) Partner Communications (Orange), Motorola, MIRS, Cellcom, Mobilcom and Saunalahti. Telmap is working closely with its partners like AOL MapQuest, NAVTEQ, Nokia, Symbian, Ericsson, RIM-BlackBerry, Palm, and other top-tier companies.