Traffic.com Expands City Offerings in Time for Labor Day Road Trips
Written by Navteq
Tuesday, 28 August 2007
WAYNE, Penn., Aug. 28 -- Traffic.com, a NAVTEQ company (NYSE: NVT), and
a leading provider of personalized traffic information, today announced
expanded U.S. coverage and increased local content that will make
driving easier for Labor Day weekend travelers.
Recent enhancements to the Traffic.com Web site will also help people navigate congestion during the back-to-school traffic rush.
Site visitors have immediate access to increased local information on new City Area pages as well as within free MyTraffic(TM) alerting solutions delivered via email, voice and mobile device. The City Area pages feature the following enhancements:
* Expanded traffic flow with travel times on more city roadways
* Quick and easy access to pertinent local traffic-related information including:
-- Incidents - accidents, disabled vehicles, police activity, etc.
-- Roadwork - unscheduled and scheduled construction
-- Mass Transit - delays, detours and incidents
-- Events - current and future local events, like ballgames
-- Emergency Alerts - traffic problems, public safety advisories, etc.
The combination of enhanced map detail with full pan and zoom interactivity allows drivers to easily view multi-city traffic conditions. With its expanded geographic reach, Traffic.com now measures and reports traffic speeds for most major roadways in more than 100 markets across the U.S.
As the first stop for pre-drive planning, Traffic.com provides a full range of traffic solutions for drivers who want to take control of their daily commutes and weekend drives. With MyTraffic(TM) personalized traffic solutions, drivers get exactly the traffic information they need -- whenever, wherever, and however they want it -- completely free of charge. "Drivers hitting the road this Labor Day weekend will be guided by the Traffic.com's proprietary data processing that handles, on average, 50 million real time traffic data records daily," commented John MacLeod, Senior Vice President of NAVTEQ.
For traffic information on-demand, drivers call Traffic.com's free traffic hotline at 1-866-MY-TRAFC (1-866-698-7232) or text their saved drive name or city code to TRAFC (87232). On-the-go users can access the Traffic.com mobile Web site at http://mobi.traffic.com, via their Web-enabled cell phone or mobile device browser, for city roadway reports or their MyTraffic personalized drive updates.
About Traffic.com
Traffic.com is a leading provider of personalized traffic information for drivers coast-to-coast. Through Traffic.com's advanced data collection infrastructure, Traffic.com provides comprehensive coverage to 74 Designated Market Areas (DMAs) and 107 Core Based Statistical Areas (CBSAs) encompassing the most traffic congested U.S. cities. Traffic.com(R) solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times. Business customers include broadcast media, interactive, portable navigation, data services businesses and government agencies, and solutions are delivered via radio, television, Web, wireless device,
in-vehicle and portable navigation systems. Traffic.com's unique
multi-platform distribution network creates unique, powerful branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day.
The Traffic.com logo, Traffic.com, and JamCast are registered trademarks and MyTraffic is a trademark of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) 2007 Traffic.com, Inc.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has over 3,000 employees located in 168 offices in 30 countries.
NAVTEQ and NAVTEQ Traffic are trademarks in the U.S. and other countries. All rights reserved.
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