LBSzone - Bringing you the buzz on Location-Based Services

About | Contact | Advertise | FAQ
Get The LBSzone Alert Newsletter
HomeLBS ArticlesNewsFeedsFAQGlossaryLinksGISJobsBlogEventsN95 StuffNewsletter
Developers | Android | LBS Apps | LBS Alert | Geo News Feed  
advertisement



Top LBS News


Submit Your "TOP" News


LBSzone Sponsor


Partner Sites

Amerisurv.com 


Mobile Applications


LBSzone Blogroll
GetJava Download Button

Featured Event


Connect and Share

GIS / LBS Mosh

lbszone linkedin group

Add to my Widsets

 

Home arrow News arrow LBS Market Research arrow JupiterResearch Finds Emerging Opportunity for Location-Based Mobile Services     




JupiterResearch Finds Emerging Opportunity for Location-Based Mobile Services PDF Print E-mail
Written by JupiterResearch   
Monday, 06 August 2007

NEW YORK-- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found an emerging opportunity for tracking applications among two distinct segments of mobile phone users.



Outlined in a new report “Location-Based Services: Where Are You?,” 42 percent of parents with children under age 13 are especially interested and willing to pay for services that allow them to track their child’s location. And 26 percent of cell phone owners between the ages of 18 to 24 want mobile social networking applications based on their friends’ locations.

In contrast, use of available mobile applications to aid in more traditional navigation remains low, with less than three percent of cell phone users reporting routine use of maps or turn-by-turn directions in their travels.

“Regardless of the fact that a small number of children under the age of 13 actually have mobile phones, the number of parents who are willing to pay for tracking services is significant,” explained Julie Ask, Vice President and Research Director at JupiterResearch. “It provides a prime opportunity for mobile service providers to perfect the service, prompting parents to add their children to existing plans.”

The report finds that over time consumers are becoming increasingly aware of and interested in more sophisticated mobile services. Carriers should support this trend with ongoing education to enable them to capitalize on the opportunity to sell such services to a growing base of consumers.

“There is a clear opportunity for carriers to take advantage of their unique access to user location information as the basis for new services and revenue streams,” said David Schatsky, President of JupiterResearch. ”Consumer behavior suggests that they will go where they can find the best and most complete service. Carriers should evolve beyond what they have traditionally had to offer and create the scenario where they are viewed as a one-stop shop.”

The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology, visit www.jupiterresearch.com/bin/item.pl/methodology or email to request a detailed methodology statement. For additional information on this report or JupiterResearch's Wireless research service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or

About JupiterResearch

JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. The company helps online businesses make critical decisions about technology selection, spending, staffing, and Web site effectiveness; advises consumer-facing companies with online advertising, marketing, and customer service strategies to understand, attract, convert and retain customers; and guides technology vendors and service providers on market opportunity, positioning, product definition, and pricing. JupiterResearch is headquartered in New York City and has offices throughout the US and Europe. For more information, visit www.jupiterresearch.com.
 

< Prev   Next >





addtoany Share This Item -- del.icio.us / Furl / digg this item!Digg / Slashdot / Y!MyWeb / reddit / newsvine Share on Facebook




Google
 

Recent GIS / LBS Jobs & Career Opportunities

green gis cube GIS Analysts Montana State LibraryFree GIS Job Posting
green gis cube ESRI GIS-Java Developer
green gis cube Support Analyst Server Application ESRI
green gis cube ArcGIS Desktop Senior Product Engineer ESRI
green gis cube GIS Programmer
green gis cube Aquatic Field Specialist with GIS skills
green gis cube Senior Database Developer
green gis cube Lead GIS Application Developer
green gis cube Browse Jobs / SUBMIT YOUR JOB AD

or, send your job announcements to



Suggested Reading

Featured Events
  • 2008 ESRI International User Conference (ESRI UC) - Users from more than 120 countries come to learn new skills, share information, and discover best practices, tips, and tricks that they can use instantly. Be part of this extraordinary experience August 4–8, 2008, in San Diego, California.
  • Location Based Services: Maximising Revenue and Engaging the Consumer will provide vital in-depth insight into the emerging key issues at the centre of LBS establishment worldwide. Consumer acceptance, mass uptake, and revenue acquisition will be explored within the context of the very latest industry developments. Wednesday 3 and Thursday 4 September 2008, One Whitehall Place, London, UK
  • CTIA Wireless IT & Entertainment - September 9-12, 2008, Moscone West, San Francisco, CA - Wireless Data... it's how you use it.
  • The European Navigation Event, October 7th and 8th 2008... where retail meets industry - The fourth edition of the No. 1 European Navigation Event will take place in the inspiring environment of the High Tech Campus in Eindhoven, The Netherlands.



Newsletter

subscribe LBSzone


See Most Recent Edition

See the Archives
See All of our newsletters HERE


LBSzone Sponsor




Popular

Free White Papers

Syndicate

 

Subscribe in NewsGator Online
Subscribe in Bloglines
Powered by FeedBurner
Add to Plusmo
Add to Google





Spatial Media, LLC ©2003 - 2008 All rights reserved / Privacy Statement