Mobile travel service pushes itinerary and other information to users' devices, easing stress for frequent fliers

Los Angeles, CA and NBTA Conference (July 23, 2007) - WorldMate, a leading provider of travel services for mobile devices, today announced the launch of WorldMate Live, an automated service providing frequent fliers with up-to-date flight status and other useful information in real-time on their mobile phones. Available August 2nd, 2007 for open beta on Blackberry devices, the software and Web-based solution performs as a personal travel assistant, providing customized flight-update alerts, schedules and itinerary, meeting notifications, maps, directions and more.

Programmed to automatically compile and synchronize information from Microsoft Outlook(tm), WorldMate Live integrates with calendars and email, as well as dozens of Internet sources, pushing data to travelers' Blackberry devices The application empowers on-the-go professionals and leisure commuters with the most accurate, up-to-the-minute trip details. From flight details, airlines and departure / arrival times, to rental car details, hotel and meeting information, local time and weather, WorldMate Live serves as the premier resource for travelers, providing information enabling them to easily manage their hectic schedules.

"WorldMate Live will revolutionize the way people use mobile devices for global travel, significantly affecting the travel eco-system." said WorldMate CEO Nadav Gur. "We've identified a need for this product among millions of jetsetters, and specifically designed a solution to alleviate the pain points and stress associated with road-warriors' busy agendas as they battle the unpredictability associated with transportation and meetings. WorldMate Live is unique in that it automatically pushes trip logistics directly to users' fingertips, ensuring the easiest possible travel experience."

WorldMate Live will be offered as a 'Freemium' services, with most components and services provided to end users for free and premium services requiring a paid subscription. However during the beta period all services will be free to participating users, who will be invited to experience and benefit from the system. To access the service via the web, Microsoft Outlook and Blackberry, or for more information, please visit www.worldmatelive.com or stop by the NBTA Conference in Boston July 23-25 at WorldMate booth # 343.

About WorldMate
A wholly-owned US subsidiary of Lod, Israel-based MobiMate Ltd., WorldMate is a leading provider of mobile travel-related services. Its best-selling software by the same name offers an easy-to-use application that automatically delivers valuable content and services to users' cell phones, turning their mobile devices into a personal travel assistant. Removing stress and paperwork from the travel experience while saving time and money, its host of features put flight status updates, flight schedules, weather, forecasts and currency information in subscribers' hands in real-time. Additional utilities include calculators and world clocks. WorldMate can be downloaded from: www.mobimate.com.

The WorldMate(r) product line is available on the J2ME, BlackBerry(r), Palm OS(r), all Microsoft Windows Mobile versions, Symbian UIQ, S60 and S80 Communicators and Desktop PC platforms. It is the only mobile application worldwide to have been a top-10 best seller on more than five platforms. Handset manufacturers including Nokia, Sony-Ericsson and Hewlett Packard bundle WorldMate's products with their devices, and along with Palm, Symbian and others, have recognized the company's industry leadership. A seven-time recipient of the Handango Champion award in several categories, WorldMate has also received accolades from publications including Geek.com, Pocket PC Magazine, PC Magazine and ZDNet.

MobiMate and WorldMate are registered trademarks of MobiMate. All other trade names and trademarks are the property of their respective holders.