DUBLIN, Ireland- Research and Markets (http://www.researchandmarkets.com/reports/c62833) has announced the addition of GPS Phones Will Drive Mobile LBS Spending to their offering.

Mobile location-based services (LBS) are a potential source of growth for wireless carriers, service providers, navigation software vendors, and mobile phone manufacturers. To help industry players learn more about customer attitudes toward mobile LBS, In-Stat carried out a web survey in March 2007. The study focused on customer interest and usage behavior.

This report is based on data from 725 respondents, 563 (or 77.7%) of which had not previously used mobile LBS, and 162 (or 22.3%) of which are existing users. It analyzes the characteristics of existing users first and discusses the factors influencing people's interest in mobile LBS. The report also explores acceptable locating accuracy, acceptable payments, and preferred navigation service models for LBS.

Executive Summary

Introduction

Survey Demographics

Survey Results

Characteristics of Existing Users

Potential User Interest in Mobile Location-Based Services

Overall Interest Level

Interest in Nine Mobile LBS Applications

Potential User Usage Behavior for Mobile LBS

Acceptable Location Accuracy

Acceptable Monthly Payments for Mobile LBS

Willingness to Buy a GPS Phone

Preferred Service Model for Navigation

Conclusions

Methodology

Related In-Stat Reports

List of Tables

Table 1. Profile of Existing Users of Mobile LBS

Table 2. Comparison between Existing Users and Potential Users, by Age

Table 3. Comparison between Existing Users and Potential Users, by Occupation

Table 4. Comparison between Existing Users and Potential Users, by Income

List of Figures

Figure 1. Age of Respondents

Figure 2. Occupation of Respondents

Figure 3. Personal Monthly Income of Respondents

Figure 4. Respondents' Monthly Spending on Value-added Services

Figure 5. Wireless Service Brand of Respondents

Figure 6. Respondents' Service Brand, by Monthly Mobile Value-added Services Spending

Figure 7. Respondents' Attitude to New Technology

Figure 8. Have You Used Mobile Location-based Services?

Figure 9. Respondents' Usage of Mobile LBS, by Attitude to New Technology

Figure 10. Why Don't You Use Mobile Location-based Services?

Figure 11. Respondents' Interest in Mobile LBS

Figure 12. Respondents' Interest in Mobile LBS, by Age

Figure 13. Respondents' Interest in Mobile LBS, by Occupation

Figure 14. Respondents' Interest in Mobile LBS, by Monthly Income

Figure 15. Which Applications of Mobile LBS Are You Interested in?

Figure 16. Acceptable Locating Accuracy

Figure 17. Acceptable Monthly Payments (US$)

Figure 18. Will You Buy a Mobile Phone with GPS Function?

Figure 19. How Much are You Willing to Pay for a Mobile Phone with GPS Function? (US$)

Figure 20. Which Service Model of Navigation Would You Prefer to Use?

Figure 21. Respondents' Preferred Service Model, by Attitude toward New Technology

Figure 22. Acceptable Payments for GPS Phone, by Preferred Service Model

For more information visit http://www.researchandmarkets.com/reports/c62833