Outside.in Announces Customized iPhone Web Application for 54 Cities and 3266 Neighborhoods
Written by Outside.in
Tuesday, 03 July 2007
New Functionality For Neighborhood Search Engine Lets You See Local Buzz On The Go
BROOKLYN, N.Y.- Outside.in (www.outsidein.com), a web service for sharing and exploring information about neighborhoods, today announced a new version of its service, designed for optimum viewing and functionality on the much-anticipated iPhone.
This is the first mobile application for Outside.in’s hyper-local content, which includes comprehensive, up-to-the minute neighborhood news from local bloggers, along with community information from local newspapers, entertainment listings and restaurant reviews.
iPhone users simply type in a zip code and the Outside.in application automatically serves up the latest headlines for that neighborhood or community. Users can also restrict their searches to specific categories, such as Entertainment, Dining, Schools, or Crime. The service works with most mobile devices that include web browsers but is optimized for the iPhone’s screen.
“Until now, it’s been impossible to walk around a new neighborhood and easily discover the local gossip or breaking news for that community,” said co-creator and CEO Steven Johnson. “Moving to the mobile space is a logical next step for Outside.in, and what better platform to start with than the iPhone.”
In February, the company also announced its first significant round of financing; its backers now include Union Square Ventures, alongside Internet luminaries Marc Andreessen, John Seely Brown, and Esther Dyson.
About Outside.in
Outside.in aggregates information from the blogosphere, traditional media, and individual users, resulting in the most comprehensive look at real-world communities on the Web. The site covers 54 cities, and 3266 neighborhoods in the U.S.; organized around Stories, Neighbors, and Places, the website is the brainchild of Web pioneer and bestselling author Steven Berlin Johnson, co-creator of two influential web sites in the 1990s: the online magazine FEED and the Webby-Award-winning community site, Plastic.com, and acclaimed social media architect John Geraci, whose previous work includes Neighbornode, Pheeder and Foundcity.
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