MapJack.com: Tourists, Business Travelers and Locals Walk San Francisco Online With Jack
Written by MapJack.com
Tuesday, 03 July 2007
Mapping Technology Creates Unique Opportunity for Advertisers
SAN FRANCISCO, June 29, 2007 MapJack.com
(http://www.mapjack.com/) announced today the
launch of its website that offers browsers
up-close-and-personal views of San Francisco -
enabling travelers to pre-evaluate destinations
and locals to explore various boroughs of the
city and alternate traveling routes. MapJack
showcases a new level of mapping technology and
an exciting new advertising medium for local businesses.
Travelers and locals often use the zoom-in
functionality of online maps and detailed urban
grids of traditional maps to get a feel for a
citys layout, but are still unable to obtain an
accurate street-level feeling, according to
MapJacks CTO, Bjorn Moren. MapJack was designed,
Moren said, to give visitors a real-life picture
of the entire city without the use of confusing
or imperfect aerial points of view.
“Most people are intimidated by maps theyre
confusing and complicated, especially when you
need instant information,” Moren stated. “We’ve
tried to make it easier for travelers to plan
their trips to the city by letting them actually
look at their destinations and what’s around them.”
The MapJack website uses a simple format
consisting of an aerial map on the bottom of the
screen combined with a street-level 360-degree
view of San Francisco streets. Jack, a small
figure, appears at the bottom of the map and
indicates where the viewer is in relation to the
rest of the city and what direction he’s facing.
Jack can be rotated in all directions and can
zoom in on buildings to see them in detail. Users
can also enter specific addresses in a search box on the site.
Moren continued, “We developed an array of
proprietary electronics, hardware and software
tools that enable us to capture an entire city’s
streets with relative ease and excellent image
quality. Moreover, our coverage area doesn’t stop
street-side; we also include walking areas such
as Pier39. All of MapJack’s innovative features
offer an indispensable resource for website
visitors and an attractive opportunity for local advertisers.”
For more information on MapJack, visit http://www.mapjack.com/
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