LOC-AID Sponsors $10,000 Prize in Cox Radio campaign for 93Rock location-aware mobile game
Written by LOC-AID
Monday, 02 July 2007
BOCA RATON, FL June 29, 2007 – LOC-AID, a leading provider of location-based applications and platforms, today announces the company’s sponsorship of South Florida’s first “live” location-aware mobile game. The event will be promoted by 93Rock and features popular venues in South Florida.
The format of the game is a two-stage treasure hunt, the first of which can be played using a SMS-capable cell phone. Players are directed to specific locations where they answer trivia questions about the venues. This part of the game will be conducted around South Florida throughout the month of July and will feature fun, quiz-show type trivia questions. The game is designed to drive traffic to the featured venues, where players interact with unique aspects of each venue to complete the puzzles. The second stage of the game increases the stakes and the speed of play while showcasing the richer environment provided by advanced handsets & networks. The 20 top-scoring winners from stage one and will play for the $10,000 grand prize. The Grand Prize Event will be begin at Shooter’s Café in Fort Lauderdale and feature nearby venues.
“This promotion inherits the best aspects of CBS’s Amazing Race and a live treasure hunt” stated Isaias Sudit, CEO of LOC-AID. “The game combines the immediacy of the mobile phone in a local contest with the excitement of chasing real treasure. This event was born out of our desire to showcase the many unique and fun venues in and around South Florida. We are committed to the idea that the mobile phone is a powerful platform for connecting people to interesting venues” stated Mr. Sudit.
The 93Rock promotion was created using LOC-AID mobile marketing platform called Marketing ACE (Application Creation Engine). The platform allows Fortune 500 enterprises and content companies to efficiently deploy location-aware marketing campaigns. Marketing ACE enables mobile games such as “treasure/scavenger” hunts or point-to-point "chases" which encompass a relevant marketing theme within the game. The Marketing ACE platform delivers content-rich interactions such as pictures, video, sound or text and can be provided as SMS, MMS, WAP or as a downloadable application. Branded media can thus be incorporated into the game to give each campaign its own unique branding.
About LOC-AID Technologies
LOC-AID, based in Boca Raton FL, has developed a suite of award-winning location-based services (LBS) solutions, which include Friend Finder, Social Networking, and Gaming, as well as creating the first fully integrated LBS aggregation Gateway/Portal. LOC-AID's current LBS offerings are available through seven carriers worldwide, and will launch in the U.S. in H2 2007. LOC-AID’s winning suite of LBS applications also includes the innovative LOC-AID Treasure, which recently won the Entertainment and Leisure category of the 2006 NAVTEQ Global LBS Challenge™. For more information, visit www.loc-aid.net.
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