Integrated Navigation business initiative launched with landmark study

NAVTEQ (NYSE: NVT), a leading global provider of digital maps for vehicle navigation and location-based solutions, has launched an Integrated Navigation initiative intended to facilitate the development of solutions based on enterprise user needs. To support the initiative, NAVTEQ’s Enterprise Europe Business Unit commissioned a research study, the results of which highlighted significant benefits for integrated navigation solutions: such as a 40% reduction in communications costs, a 15% reduction in fuel costs, and an 18% reduction in driver hours, among many other benefits for mobile enterprise applications.

 The concept of Integrated Navigation entails “connecting” an in-vehicle navigation solution to enterprise IT systems with navigation functionality to improve communication and operational efficiency.  Examples include fleet dispatching systems, field force optimisation solutions and CRM (Customer Relationship Management). Two-way information flow between the enterprise and the mobile environment improves information sharing, reduces job allocation errors, lowers communication costs between fleet and dispatcher and improves man-machine interface safety.  To determine the benefits and the market potential of integrated navigation solutions for the distribution and service industries, NAVTEQ conducted an analysis with Frost & Sullivan.

 “We have a unique view of the enterprise industry given our interactions across verticals,” commented Eric Fumat, Enterprise Europe Vice President and General Manager for NAVTEQ. “We saw an opportunity to facilitate the development of enterprise solutions which really meet the needs of end users.   The study spotlighted the benefits of integrating satellite navigation solutions with enterprise IT systems - enabling, for instance, field workers to receive details of their next job directly through their navigation system which then guides them to the job address. We see many such opportunities which will improve business efficiencies.”

 The research included face to face interviews with leading companies in both the distribution and service industries which have been able to leverage return on investment (ROI) through integrated navigation.   The findings reflected clear differences between the two industries in the perception, use and benefits of the integrated navigation concept (see attached graph).  Overall, the results were extremely positive, highlighting many potential business benefits and a progressive level of return - supporting NAVTEQ’s belief in the concept.

Key benefits included:

·                     18% reduction in driver hours

·                     15% fuel saving

·                     11% reduction in driving distance

·                     reduced downtime for breakdowns

·                     increased productivity

·                     improved customer satisfaction

·                     up to 40% savings on communication costs

In addition to direct cost savings and improvements in operational efficiency, it seems returns from increased revenue generation had previously been underestimated.  The study showed repeat business in the service industry could increase by as much as 10% as a result of more punctual arrivals and the subsequent increase in customer satisfaction.   Fleet operators in the distribution industry could, for example, increase their customer base by up to 30%.   In time, staff turnover could also be reduced and driver training may, in some cases, be cut by as much as a month.  Above all, the study highlighted that the implementation of integrated navigation solutions can provide real value to the enterprise industry.

 “Although the first pioneering companies introduced integrated navigation in the late 1990’s, the technology – including wireless communication – has since become more widespread and price accessible,” added Eric Fumat.   “Consequently, we believe the time is right for mass adoption in the enterprise, particularly as our research found that assimilating integrated navigation into existing structures and processes is a relatively straightforward task. “

 Participating fleet operators are continuing to roll out their strategies across entire fleets and this is the best possible testimony to the success of these existing integrated navigation solutions. NAVTEQ’s Enterprise Europe Business Unit will be working with various companies demonstrating that successful implementation of integrated navigation into mobile enterprise applications can provide direct cost savings, improvements to operational efficiency and a significant increase in revenue generation.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting com­pany, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise inte­grates growth consulting, growth partnership ser­vices and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, tech­nologies, econometrics and demographics.

 About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,800 employees located in 167 offices in 28 countries.

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning.  The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A.  Risk Factors" in the Company’s Annual Report on Form 10-K for the year ended December 31, 2006, as filed with the Securities and Exchange Commission.

 Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.