Traffic.com and the Associated Press Announce New Ad Network
Written by Navteq
Sunday, 15 April 2007
Agreement unites leading ad inventory specialist and broadcasters across the U.S.
WAYNE, Pa., April 15 -- Traffic.com, a NAVTEQ company (NYSE: NVT) and the leading provider of personalized traffic information for drivers coast-to-coast, today announced a multi-year advertising representation agreement with the broadcast division of The Associated Press (AP), the world's largest newsgathering organization. The agreement provides Traffic.com with AP ten second advertising inventory for radio and television stations across the U.S.
Traffic.com is using this inventory to create an AP Advertising Network that enables advertisers to be featured adjacent to news and information programming. The AP Advertising Network will feature ten second commercial messages available through Traffic.com. The addition of the AP radio station inventory extends Traffic.com radio advertisers' reach to 750 radio stations across the U.S. in 103 Designated Market Areas (DMAs) covering 94 percent of the U.S. population. Television reach will cover stations providing advertisers with 93 percent of the U.S. population.
With the valuable addition of the AP Network, Traffic.com extends its ability to provide advertisers with a unique, multi-platform location-based advertising offering. Traffic.com offers advertisers the ability to purchase targeted multi-platform media inventory from one source across television, radio, online and mobile location advertising platforms.
"AP is excited to be working with Traffic.com," said Jim Williams, Senior Vice President of Global Broadcast for the Associated Press. "The combination of AP and Traffic.com inventories will enable Traffic.com to create unique multi-platform packages to meet specific advertiser needs. Providing inventory to AP as compensation for a license to use AP multimedia news service is successfully meeting a need for many of our radio and television customers."
"As a recognized leader in traffic news services, we were a natural choice for AP which is broadly recognized as a leading global news source," said Christopher Rothey, VP Traffic Media Marketing and Sales for NAVTEQ. "The signing of this multi-year agreement with the AP Advertising Network offers our advertisers the high quality and extensive breadth of AP broadcast inventory and positions Traffic.com advertising sales as unique in the industry with one of the most comprehensive, multi-platform location advertising platforms available."
Traffic.com(R) advertising delivered across television and radio platforms offer compelling, active viewing and listening content with which to deliver broadcast messages. Traffic.com online, mobile and voice advertising platforms offer advertisers the opportunity to maximize their television and radio reach with targeted online banners, personalized alert sponsorships, rich media and video advertising. With day-part, hyper-local, and behavioral targeting capabilities, the audience can be targeted based on advertiser objectives. The Traffic.com broadcast, online, and mobile demographics primarily consist of affluent, tech-savvy male and female professionals, aged 25-54, who are connected and on-the-go.
Traffic.com and AP will be exhibiting at the National Association for Broadcasters conference in Las Vegas, April 16-19, 2007. Traffic.com will be demonstrating its multi-platform broadcast, online, and mobile solutions platforms in booth #C8120. AP will be located at the Renaissance Hotel (Five Spot Room) and at RTNDA Booth # 222 through Wednesday.
About The Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP.
About Traffic.com
Traffic.com is a leading provider of personalized traffic information for drivers coast-to-coast. Through the industry's most advanced data collection infrastructure, Traffic.com provides comprehensive coverage to 50 Designated Market Areas (DMAs) encompassing 83 of the most traffic congested U.S. cities. Traffic.com(R) solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times. Customers include broadcast media, interactive, portable navigation, data services businesses and government agencies, and solutions are delivered via radio, television, Web, wireless device, and in-vehicle navigation systems. Traffic.com's unique multi-platform distribution network creates unique, powerful branding opportunities for advertisers, enabling them to expand their reach and target consumers with useful, relevant content multiple times per day.
The Traffic.com logo and Traffic.com are registered trademarks of Traffic.com, Inc. All other product or service names or marks are the property of their respective owners. (C) 2007 Traffic.com, Inc.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,850 employees located in 144 offices and 24 traffic operation centers in 27 countries.
NAVTEQ is a trademark in the U.S. and other countries. (C) 2007 NAVTEQ. All rights reserved.
This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2006, as filed with the Securities and Exchange Commission.
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