Treasure Hunt Theme Demonstrated Location-Aware Mobile Marketing Campaign At 2007 Wireless Technology Tradeshow

BOCA RATON, Fla.-- LOC-AID Technologies, a leading provider of mobile location-based applications and platforms, awarded CTIA Wireless show attendee Jeremy Goldberg $10,000 in cash after successfully competing in the Dash for Cash event that highlighted LOC-AID’s location-aware game at the conference in Orlando, Fla.

“It was incredible to win the $10,000 grand prize,” said Goldberg, owner of restaurantelite.com, an online restaurant guide. “I can now relate to the excitement and energy behind the contestants of CBS’s The Amazing Race, except my clues were delivered to me on my cell phone. Overall, the race was the thrill of a lifetime with cool clue locations such as Universal Studios making it even more exciting as the Treasure Hunt unfolded right on my phone. The game was a great example of how location-aware mobile marketing can work.”

The games finalists were determined after over two thousand CTIA attendees received game badges with instructions on how to play the game using simple text messaging on their mobile phones and then answering a number of short trivia questions. The final 10 winners were selected from the first two days of the show with the finalist race being held on the last day of the CTIA show. The top 10 finalists received a newly released LG enV phone that took advantage of the multimedia features of the phone, including Assisted GPS (A-GPS) to assist in the hunt around the city of Orlando, Fla.

According to Isaias Sudit, CEO of LOC-AID, “The Dash for Cash game went above and beyond our expectations. With the support of industry leaders LG Electronics, QUALCOMM, Intrado and NAVTEQ, we were able to showcase how consumers can use location-based applications, specifically in a treasure hunt format. The game delivered content-rich interactions through pictures, video, sound and text to help players identify the clues and locations they were hunting for. The game was truly exciting and show attendees really took to the multimedia-oriented event and its creativity.”

The Dash for Cash game was conceived as a way to illustrate the LOC-AID mobile marketing platform called Marketing ACE (Application Creation Engine). The platform is being offered to Fortune 500 enterprises, content companies and wireless carriers to create branded location-aware mobile marketing campaigns such as location-based promotions, scavenger hunts or point-to-point "chases”. The Marketing ACE platform delivers content-rich interactions provided as Short Message Service (SMS), Mobile Message Service (MMS), Wireless Application Protocol (WAP) or as a downloadable application in Java or BREW.

About LOC-AID Technologies

LOC-AID, based in Boca Raton Fla., has developed a suite of award-winning LBS solutions, which include Friend Finder, Social Networking, and Gaming, as well as creating the first fully integrated LBS aggregation Gateway. LOC-AID's current LBS offerings are available through seven different carriers worldwide, and will launch in the United States in Q2 2007. LOC-AID’s winning suite of LBS applications also includes the innovative LOC-AID Treasure, which recently won the Entertainment and Leisure category of the 2006 NAVTEQ Global LBS Challenge™. For more information, visit www.loc-aid.net.