go2 Receives CTIA WIRELESS 2007 E-TECH Award for Innovation
Written by go2
Tuesday, 03 April 2007
go2 Receives CTIA WIRELESS 2007 E-TECH Award for Innovation In the Consumer Application - Mobile Entertainment/Mobile Community Category
IRVINE, Calif., – April 3, 2007 – go2 (www.go2.com) announced today that its go2 Colleges™ was selected as the Third place winner of the CTIA Emerging Technology (E-Tech) Award at CTIA WIRELESS 2007 for the Consumer Application - Mobile Entertainment/Mobile Community category. Winners were announced last week at an Award Ceremony at the Orange County Convention Center during the show.
The CTIA E-Tech Awards program is designed to give industry recognition and exposure to the best wireless products and services in the areas of Consumer, Enterprise and Network Technology. More than 225 applications were submitted and reviewed by a panel of recognized members of the media, industry analysts and technology experts. Products in four categories: hardware, consumer applications, enterprise solutions and network infrastructure, were judged on innovation, functionality, vision, technological importance and implementation.
“The E-Tech awards program continues to grow and showcase innovative products that extend wireless offerings to consumers and enterprises,” said Robert Mesirow, vice president and show director for CTIA WIRELESS. “On behalf of CTIA, we congratulate go2 on their award and look forward to their continued innovation in the field of Consumer Application - Mobile Entertainment/Mobile Community.”
“go2 has been committed to providing compelling and engaging content for mobile users for several years, and the over 130 specific mobile college sites included in the go2 Colleges websites take that commitment further to ensure that college students and their families have a dedicated resource while on-the-go,” said Lee Hancock, founder and CEO of go2. “We are honored to accept this award as a validation of the vision and hard work of the go2 team and the value we try to bring to our end users. We would also like to thank the leadership of the CTIA and our peers in the mobile community as we all try to increase the awareness and value of the mobile internet.”
Available for free over virtually any web-enabled mobile phone in the U.S., go2 Colleges (www.go2colleges.com) contains over 60 recently launched, GPS-like location-enabled mobile websites dedicated to parents, students, faculty, and others interested in visiting, learning about or otherwise seeking local information about specific colleges and universities. Important and relevant locations (both on and off campus) are included to help users search near locations that are relevant to them, and categories are selected and pre-populated to allow users to quickly select the information they are looking for. go2 Colleges features one-touch turn-by-turn driving directions, one-touch calling and a variety of go2 features to make it easy for college students and others to ‘get it on the go®.’
About go2®
go2 owns and operates numerous online and mobile websites as part of the carrier-centric go2 Mobile Content Network™, which provides mobile users with easy access to compelling information on-the-go, advertisers and marketers with immediate, powerful, cost-effective ways to reach mobile consumers, and content partners with efficient ways to mobilize and monetize their content.
Since 2001, go2 has delivered more than one billion WAP page views of local search information and content to mobile phone users in the U.S. go2 has industry-leading distribution and mobile web menu placements on most major U.S. carriers. The go2 Mobile Content Network includes over 150 mobile websites, including go2 Movies®, go2 Dining™, go2 Golf™, go2 Travel™ and over 130 mobile websites dedicated to specific colleges and universities throughout the U.S. (e.g. go2 UCLA, go2 Harvard, etc.).
All go2 mobile content sites are fully integrated and personalized for users through go2’s patented location technologies and, where available from carriers, allow users to automatically locate and designate their location with GPS-like LBS technologies. go2’s mobile websites also feature such detailed information as local entertainment, magazine articles, movie reviews and showtimes, sports trivia, travel information and weather together with one-touch calling, turn-by-turn directions and detailed information on thousands of U.S. businesses.
go2 advertisers and mobile content partners include ABC, Acura, American Express, Delta, ExxonMobil, Golf Digest, Holiday Inn, MasterCard, Nokia, SBC, Shell, Sony, Toyota, Visa and Yahoo! Headquartered in Irvine, Calif., go2 is a privately held company. For more information, visit www.go2.com.
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