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TruePosition Partners With GPShopper to Offer Wireless Operators Location-Aware Shopping Services
Written by TruePosition
Wednesday, 28 March 2007
BERWYN, Penn., and NEW YORK, March 28 -- TruePosition,
Inc., a leading provider of wireless location solutions and a subsidiary of
Liberty Media Corporation (attributed to its Liberty Capital Group),
announced today that it is partnering with GPShopper, a leading mobile
technology provider, to offer a new location aware shopping service.
This
partnership combines GPShopper's established mobile product search
applications with TruePosition's innovative wireless location platform
providing wireless operators with a turnkey solution for offering
carrier-branded and white-labeled services to meet local search and mobile
shopping needs.
By bringing together multiple product inventories, mobile product
search capabilities, and the ability to accurately locate mobile phones,
TruePosition and GPShopper will transform the shopping experience by
enabling consumers to use their mobile phones to easily find products and
promotions at local retail stores.
This combined service offering will further the value a mobile phone
presents to its users, which in turn, will increase data usage and as a
result increase ARPU (Average Revenue per User). In addition, it will drive
revenue from large corporations with global brands, as well as local
retailers looking to access active mobile shoppers.
This location aware shopping application is the newest addition to
TruePosition's portfolio of consumer-facing Location Based Services.
TruePosition offers a full suite of next-generation Location Based Services
for the consumer, enterprise, and safety and security markets.
"Based on TruePosition's 15 years of developing and deploying wireless
location solutions, we designed the engine that will drive location-aware
mobile local search and other geo-targeted marketing opportunities," stated
Stephen Stuut, CEO of TruePosition, "We are pleased to be working with
GPShopper to deliver a high-performance location-based mobile shopping
experience."
Alex Muller, CEO and Founder of GPShopper noted, "GPShopper's
location-based shopping application has proven to be very popular with
consumers, helping them find products from many popular retail locations
straight from their mobile phone. GPShopper's rapidly-growing user base
demonstrates that our shopping service and similar local search services
will be very successful, especially as we integrate with TruePosition's
wireless location platform."
"Global search revenues are projected to generate US$5.5 billion in
2005 and US$11 billion by 2008," according to Piper Jaffray & Company.
The mobile local search services created by the combined effort of
TruePosition and GPShopper will enable wireless operators to gain an early
foothold in this market quickly and cost effectively.
About TruePosition
TruePosition is dedicated to the development and implementation of
advanced wireless location products, services and devices, providing
complete solutions to support the wireless location needs of the global
marketplace. In addition to providing industry leading core location
technologies, TruePosition supports all levels of the wireless location
value chain to offer turnkey solutions.
TruePosition's foundation was built on the development of advanced
location systems, which include handset, network and hybrid location
solutions. Today, TruePosition can offer hybrid location systems that
incorporate Cell ID, Enhanced Cell ID, Uplink Time Difference of Arrival,
Angle of Arrival, and Assisted GPS to power the next generation of
location-based services.
TruePosition is a subsidiary of Liberty Media Corporation that is
attributed to its Liberty Capital Group (Nasdaq: LINTA, LINTB, LCAPA,
LCAPB).
For more information, visit http://www.trueposition.com.
About GPShopper LLC
New York City-based GPShopper is a leading mobile marketing technology
company whose products and services connect consumers to offline,
real-world purchase point locations through wireless technology. The
company's flagship consumer product, Slifter, is North America's leading
mobile local product search and shopping list application. It is accessible
for free via SMS (text "SMS" to 75438), wireless web, or java application
on almost any mobile device. For more information on GPShopper and its
products and services, please visit http://www.gpshopper.com.
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