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Geocell Picks Telenity's Video Ringback Tone (RBT) Solution for 3G Service
Written by Telenity
Wednesday, 28 March 2007
Geocell Celebrates its 10 Year Anniversary with Deployment of Canvas(r)
VideoMail and Demonstration of One of World's First Video Ringback Tone
Solutions
Monroe, CT - March 28, 2007 - Telenity (www.telenity.com), a leading
provider of next generation converged services platforms and
applications for communications networks, announced today that Geocell,
mobile operator in Georgia and a joint venture company of Fintur
Holdings BV, has chosen Telenity's next generation video-enabled
Canvas(r) CoolRings(tm), personalized Video Ringback Tone application
for deployment in its 3G network after a successful demonstration
during its 10 year anniversary celebrations. Telenity also successfully
deployed its Canvas VideoMail application in Geocell's network.
Ringback tones (RBT) replace the traditional ringing, busy or call
waiting tones callers hear while waiting for their call to be answered.
Canvas CoolRings takes personalized RBT to a new level by combining
customizable video and audio content in a multimedia-rich way.
Subscribers of the Canvas CoolRings service can:
* Personalize their communications with a variety of multimedia
content: music videos, celebrity clips, personal messages, infotainment
clips or promotional messages
* Assign different video RBT to different callers or a groups of
callers
* Select a variety of video RBT for their callers based on date,
day or time
* Gift video content to other subscribers
* Receive flexible SMS notifications for new video content
availability
The user-friendly Canvas CoolRings supports Web, WAP, SMS, and
Interactive Video Portal (IVP) interfaces. It supports numerous content
types and can be integrated with Telenity's content management platform
or a third party solution to allow secure and independent management of
multiple content providers.
"We deployed the video mail service and successfully demonstrated first
video RBT service for 3G network from Telenity during our 10th year
anniversary," said Osman Turan, General Manager at Geocell. "We will
continue to offer our subscribers best in class 3G services that improve
their every day communications and allow them to personalize their
mobile experience with video-rich content. Telenity has always been one
partner we can trust on to provide us with such next generation value
added services."
Haydar Kizildag, Chief Technology Officer added, "Thanks to the
technological capabilities and expertise provided by Telenity, Geocell
has proven its leadership position in technology and innovation in the
region with ground-breaking value added services."
"Audio RBT continue to grow in popularity all around the world. Video
RBT build on this momentum and allow operators to offer a medium for
self-expression while increasing revenues and maintaining customer
base," said Dilip Singh, CEO at Telenity. "Geocell is a valued customer
and we are delighted to partner with them on 3G converged value added
services."
Telenity will be showcasing a demo of its video RBT solution at CTIA
Wireless 2007, March 27-29, in Orlando Florida at its partner BEA
System's stand #875.
About Geocell
Geocell (www.geocell.com.ge) is owned by
Fintur Holdings BV, a Netherlands based company, which is jointly owned
by TeliaSonera and Turkcell, 58.55% and 41.45%, respectively.
TeliaSonera is a leading provider of mobile and fixed telecommunications
services in Sweden, Finland, Denmark, and the Baltic region. Turkcell is
Turkey's leading GSM operator and Europe's third largest GSM operator by
subscriber numbers. Turkcell provides mobile voice and data services to
subscribers throughout Turkey and neighboring states.
About Telenity
Telenity is a leading provider of next generation converged services
platforms and applications for communications networks. Telenity's IMS
ready converged services solutions include: reusable service delivery
and content components enabling rapid service creation, deployment and
execution functionalities across multiple services and applications;
location gateways; integrated messaging solutions; and value added
services. Telenity's worldwide customer base includes network operators,
service providers and application providers serving over 100 million
subscribers. Telenity partners with global and regional network
equipment providers, system integrators and computing platform
manufacturers. Learn more about Telenity's Canvas family of converged
services solutions at www.telenity.com
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