LINCOLN, Neb. and QUINCY, Mass., July 6 -- The Nebraska REALTORS(R) Association has announced that it will offer the Pathfinder wireless handheld MLS Data/GPS system as a service to its 4,000 members.

Pathfinder is a Pocket PC-powered all-in-one PDA solution that allows real estate professionals wireless access to real estate MLS data, GPS technology, prospect information, and MS-Outlook-synchronized contact and task lists -- anywhere, anytime.

"Pathfinder represents the state-of-the-art in terms of wireless connectivity and productivity for REALTORS(R)," said Tamela A. (Tammy) Brookhouser, Chief Executive Officer, Nebraska REALTORS(R) Association.

"Pathfinder will enable our REALTORS(R) to dramatically strengthen their relationships with their clients," Brookhouser said. "Just imagine the value to a REALTOR(R), having the ability to access the information that you need to instantly resolve a concern or confirm a fact -- while you are face to face with your client.

"Based on this value, through the association, we are making this leading- edge technology both available and affordable, as a service, to our members," Brookhouser said.

Developed by Advanced Marketing Services, the Pathfinder system rescues real estate professionals from being trapped "offline" while on the road, left without an answer during an open house, lacking the details of a newly offered property, empty handed without comps, or facing the time-consuming task of constantly re-routing directions. Now, with Pathfinder, it's all as easy as "Point. Click. Sell."

The Pathfinder system is available immediately to Nebraska REALTORS(R) Association members, in three packages:

 * Pathfinder MLS Access Software (No GPS Navigation)
  * Pathfinder MLS Access Software With GPS Navigation Software
  * Pathfinder MLS Access Software With GPS Navigation Receiver and Pocket
    PC PDA 

For more information, contact the Nebraska REALTORS(R) Association online at http://www.nebraskarealtors.com/ or 402-323-6500, or reach Pathfinder at http://www.realtorpathfinder.com/ or 800-428-0004

About Advanced Marketing Services

Advanced Marketing Services, Inc. (AMS) develops productivity tools for real estate professionals. AMS uses the latest in technology to merge Multiple Listing Service (MLS) data and GPS technology into an all-in-one wireless PDA solution for REALTORS(R). The Pathfinder solution allows real estate professionals to search MLS data in real-time, download listing data to the PDA, and use GPS technology for turn-by-turn voice and active map direction for getting to the downloaded listings. For more information, reach AMS at http://www.realtorpathfinder.com/ or 800-428-0004.

About Nebraska REALTORS(R) Association

Established in 1917, the vision of the Nebraska REALTORS(R) Association is to play a vital role in keeping REALTOR(R) Firms and Associates in a successful business environment and to become the true voice for real estate in Nebraska. Our purpose is to provide and promote educational programs and services which will improve member's abilities to conduct business successfully with integrity, competency, and without undue regulatory restraint, promote public confidence in REALTORS(R), promote the extension and preservation of the right to own, use and transfer real property, and promote an economic climate conducive to development and growth throughout Nebraska.