Show Attendees to Compete in the First "Live" $10,000 Prize Location-Aware Game Using Mobile Phones

 LOC-AID Technologies, a leading provider of mobile location-based applications and platforms, today announces a Dash for Cash contest campaign with support from LG Electronics, QUALCOMM, Intrado and NAVTEQ.

BOCA RATON, FLA. (March 20th, 2007) - LOC-AID Technologies, a leading provider of mobile location-based applications and platforms, today announces a Dash for Cash contest campaign with support from LG Electronics, QUALCOMM, Intrado and NAVTEQ. The Dash for Cash is the first "live" location-aware game to be held during the CTIA Wireless conference in Orlando, Fla. The game challenges conference attendees to compete for a chance to win a $10,000 cash grand prize.

Look for Dash for Cash badges containing play instructions to be available at the LOC-AID booth (#4563) as well as the booths of LG Electronics (#2303), QUALCOMM (#1645), Intrado (#2967) and NAVTEQ (#1003). The game is open for all conference attendees and the badges will include instructions on how to register for the game using a simple SMS short code. The game will deliver trivia questions to players' mobile devices as they move from location to location within the Orange County convention hall. Dash for Cash is a two-stage event with stage one being played the first two days of the CTIA Wireless show, March 27-28. The second stage of the event will feature the top-ten finalists from stage one and will be played within the city of Orlando on March 29.

"LOC-AID's objective in hosting the game is to showcase our creative application for Location Based Services (LBS) and, more importantly, to explode the notion that LBS is just for navigation or family/friend finders," said Isaias Sudit, CEO of LOC-AID. "The Dash for Cash event leverages our Marketing ACE (Application Creation Engine) platform to build and deliver a location-aware mobile marketing campaign with a treasure hunt theme. The platform is being offered to companies and carriers to create location-aware mobile marketing campaigns such as location-based promotions, scavenger hunts or point-to-point `chases´. The game will also make use of all the rich features of the LG enV phone including pictures, video, sound and text."

Industry leaders LG Electronics, QUALCOMM, Intrado and NAVTEQ have provided support for the LOC-AID event, showcasing the possibilities LBS provides wireless end-users. Additionally, LG will have an independent promotion for the Dash for Cash event. They will be providing the top ten finalists with the LG enV phones for the second stage of the game that will be played within the city of Orlando. The finalist will get a chance to use all the rich media capabilities of the game, as well as the advanced Assisted GPS (A-GPS) features of the phone, enabled by QUALCOMM's integrated gpsOne® technology.

"We are excited to be part of the unique and interactive event at CTIA," said Jon Maron, senior director of marketing for LG Electronics MobileComm U.S.A., Inc. "Participants will be able to take advantage of the enV's QWERTY keypad and large clear screen to help them win the big prize. This device has many sophisticated features and we look forward to seeing how the Dash for Cash game brings out its more playful side through the fun, easy-to-use multimedia-oriented entertainment features."

"LBS applications and services have significantly evolved over the past few years, in part due to the dedication and creativity that companies such as LOC-AID, Intrado, NAVTEQ and LG have demonstrated in the largely untapped LBS field,? said Mitch Oliver, vice president of solutions and marketing for QUALCOMM Internet Services, location technology provider for Dash for Cash. ?As the LBS user experience grows richer with the availability of new tools, services and applications, we expect end users to realize the reliability and potential that LBS can provide them as technologies continue to progress."

NAVTEQ, longtime LBS innovator and industry leader, anchors the co-sponsor list. Attendees of the Global LBS Challenge will get a chance to preview NAVTEQ's Dash for Cash "hint," which will also be available during exhibit hours at the NAVTEQ booth on March 28 at 3:00 p.m. in the Valencia Ballroom of the Orange County Convention Center.

About LOC-AID Technologies

LOC-AID, based in Boca Raton Fla., has developed a suite of award-winning LBS solutions, which include Friend Finder, Social Networking, and Gaming, as well as creating the first fully integrated LBS aggregation Gateway. LOC-AID's current LBS offerings are available through seven different carriers worldwide, and will launch in the United States in Q2 2007. LOC-AID's winning suite of LBS applications also includes the innovative LOC-AID Treasure, which recently won the Entertainment and Leisure category of the 2006 NAVTEQ Global LBS Challenge. For more information, visit www.loc-aid.net.

LOC-AID is a registered trademark of LOC-AID Technologies Inc.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

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