Tele Atlas Announces Industry Benchmark for Digital Map Accuracy
Written by Tele Atlas
Thursday, 01 March 2007
Independent Study Shows Near Perfect Scores for Address Availability and Route Guidance
Boston, MA, March 1, 2007 – Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location based solutions, today announced the results of an independent “Digital Map Accuracy Study” that provides an industry accuracy benchmark for digital map data.
Conducted by an independent global marketing information firm, the study was designed to test the accuracy of personal navigation systems powered by Tele Atlas digital map data and related content by assessing the navigation systems’ ability to help users find random addresses and points of interest (POIs) and accurately route them to a destination. The results show that Tele Atlas maps establish a very credible benchmark for accuracy, with near perfect scores in the areas of address availability and route guidance, and the largest percentage of POIs found.
"We believe the ‘Digital Map Accuracy Study’ results validate what is most fundamental about Tele Atlas maps: they are reliably accurate when consumers want to quickly find addresses or point of interests, and the best routes to them,” said Tele Atlas President and Chief Operating Officer George Fink. “We’re extremely proud to be the industry’s proven source of accurate map data, delivering the essential components of what consumers need as they navigate their world.”
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services. The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Founded in 1984, the company provides maps covering 64 countries around the world. Tele Atlas has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.
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