Internet Retailer is the first magazine devoted to reporting on the Internet revolution in retailing and today remains the only magazine on the market with this exclusive focus.
San Francisco, CA-- MobileLocalSearch.net (http://mobilelocalsearch.net ) has announced the publication of "Mobile Local Search: Location-based Search Market & Business Opportunities.”
Mobile search provides consumers anytime, anywhere access to information via the mobile Web. Mobile search applications need to have speed and ease-of-use, feature simple query entry, quick interface navigation and precise use of limited mobile device screen space. Awareness of mobile local search continues to grow with consumers, creating new opportunities for brands and vendors to exploit the power of the mobile channel. Written by Kris Kolodziej, an industry veteran in the location technology field for almost a decade, this report evaluates location-based search business opportunities and vendors that exploit them, and provides an analysis of the current market and technology landscape.
Mobile Local Search
Location-based or proximity-based search is a very important factor in presenting local search results. Local search engines use a different algorithm than the main search engines – a location-based algorithm. If a user self-provisions his location (by including a city name, zip code, area code, or address in his query), or if the location information is provided automatically via a GPS or similar, listings can be filtered according to proximity to that particular location (in addition to other metrics/filters) to make them more relevant.
Research Methodology
This report presents mature views of the mobile local search technology and marketplace, which is usually overshadowed with hype. The analysis was predominantly based on a combination of primary and secondary research techniques, including interviews. Through triangulation and cross-verification of information obtained through these sources, this report evaluates the current state of mobile local search technology throughout the industry.
Report Coverage Includes
• Business drivers for mobile search from mobile operators perspective
• Mobile local search value chain assessment and mapping of players
• Strategy analysis and recommendations for suppliers and wireless carriers
• Analysis and assessment of world-wide mobile search deployments
• Evaluation of pros and cons of white-label search vs. Google, Yahoo, etc.
• Analysis of user interface issues and evaluation of voice-enabled search
• Overview of positioning solutions including cellular and non-cellular
• Primary market research survey results ranking key mobile local search relevancy factors including profiling, usage patterns, and real-time location
• Evaluation of the differences between desktop vs. mobile searching with an emphasis on search category, user interface issues, and attribute data
• Evaluation of key attributes that multiply value localization including preferences, behaviors, demographics, business and product information, business and product rankings, and “geo-tags”
Report Answers Important Questions
• Mobile Local Search – Why now?
• What are the new trends?
• Who’s driving the market?
• What’s driving the market?
• How important is the user’s real-time location?
• How important is the user’s profile?
• How important is the user’s usage pattern?
Key Findings in Report
• The Killer Enabler – Location Information
• Local content is key for tapping into local business
• The future of “Walled Gardens” and portals will be profoundly effected
• Google is afraid to admit how big the business opportunity for mobile local search really is for mobile operators that tap into this new revenue stream
• The future of mobile search will include localization, usage patterns, preferences, ranking, and activity
Topics Covered
1 Introduction
2 Summary of Findings and Recommendations
3 Background to Mobile Search
4 Mobile Search – Why now?
5 Mobile Local Search Value-Chain
6 Mobile Local Search Strategies
7 Local Content is King
8 The Killer Enabler – Location-Based Search
9 The Power of Voice-Enabled Searches
10 Mobile Advertising and Business Models
11 Devices and GUIs
12 About the Author
Quotes from Companies Interviewed in Report
- AOL
- Askmenow
- Cellwand Communications
- CES
- go2
- InfoSpace
- JumpTap
- Loopt
- Mobile People
- MobileCommerce
- MoBlast
- Nokia
- TCS
- V-Enable
- Verizon Wireless
- WPP Digital
Other Companies Mentioned
AOL - 4info - AdMob - ALLTELL - Apple - Ask.com - AskMeNow - Blyk - Cingular - DoubleClick - Enpocket - FastSearch - Feeva - GeoVector - Google - Greystripe - Helio - InfoSpace - InfoUSA - Itchy Guides - Jamba - JiWire - July Systems - JumpTap - Klub Universe - MapQuest - Medio - Microsoft - Mobile Content Networks - MobileVoiceControl - Monstermob - Motorola - Multimap - Navizon - NAVTEQ - NEC - Nokia - NTT DoCoMo - Nuance Communications - O2 - Orange - Overture - PocketThis - Rhythm New Media - Samsung - SiRF - Skyhook Wireless - Smart2Go - Sprint Nextel - TeamTack - TeleAtlas - TellMe - Third Screen Media - Thompson Directories - T-Mobile - TopTable - Upsnap.com - Visa International - Yahoo - Yell.com - YelloPages.com
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Navigation and Location Europe 2009 - Europe's largest gathering of Navigation & Location pioneers is back for the 5th year. The conference strives to keep one step ahead of the market by providing the most up to date business information. June 10-11, 2009
Where 2.0 Conference 2009 - The O'Reilly Where 2.0 Conference will pinpoint how far location
technology has reached, explore the boundaries of geospace, and point
the way into the location frontier at the Fairmont Hotel in San Jose,
CA, May 19-21, 2009. O'Reilly Media and program chair Brady Forrest
invite proposals for conference sessions, workshops, demos, and panels
for Where 2.0 2009.
Telematics Detroit 2009 Conference & Exhibition, June 2-3
- The world's leading event for the digital in-car and mobile industry
is back for another successful year. Telematics content and service
strategies for winning hyper connected customers will be revealed.
