San Francisco, CA-- MobileLocalSearch.net (http://mobilelocalsearch.net ) has announced the publication of "Mobile Local Search: Location-based Search Market & Business Opportunities.”
Mobile search provides consumers anytime, anywhere access to information via the mobile Web. Mobile search applications need to have speed and ease-of-use, feature simple query entry, quick interface navigation and precise use of limited mobile device screen space. Awareness of mobile local search continues to grow with consumers, creating new opportunities for brands and vendors to exploit the power of the mobile channel. Written by Kris Kolodziej, an industry veteran in the location technology field for almost a decade, this report evaluates location-based search business opportunities and vendors that exploit them, and provides an analysis of the current market and technology landscape.
Mobile Local Search
Location-based or proximity-based search is a very important factor in presenting local search results. Local search engines use a different algorithm than the main search engines – a location-based algorithm. If a user self-provisions his location (by including a city name, zip code, area code, or address in his query), or if the location information is provided automatically via a GPS or similar, listings can be filtered according to proximity to that particular location (in addition to other metrics/filters) to make them more relevant.
Research Methodology
This report presents mature views of the mobile local search technology and marketplace, which is usually overshadowed with hype. The analysis was predominantly based on a combination of primary and secondary research techniques, including interviews. Through triangulation and cross-verification of information obtained through these sources, this report evaluates the current state of mobile local search technology throughout the industry.
Report Coverage Includes
• Business drivers for mobile search from mobile operators perspective
• Mobile local search value chain assessment and mapping of players
• Strategy analysis and recommendations for suppliers and wireless carriers
• Analysis and assessment of world-wide mobile search deployments
• Evaluation of pros and cons of white-label search vs. Google, Yahoo, etc.
• Analysis of user interface issues and evaluation of voice-enabled search
• Overview of positioning solutions including cellular and non-cellular
• Primary market research survey results ranking key mobile local search relevancy factors including profiling, usage patterns, and real-time location
• Evaluation of the differences between desktop vs. mobile searching with an emphasis on search category, user interface issues, and attribute data
• Evaluation of key attributes that multiply value localization including preferences, behaviors, demographics, business and product information, business and product rankings, and “geo-tags”
Report Answers Important Questions
• Mobile Local Search – Why now?
• What are the new trends?
• Who’s driving the market?
• What’s driving the market?
• How important is the user’s real-time location?
• How important is the user’s profile?
• How important is the user’s usage pattern?
Key Findings in Report
• The Killer Enabler – Location Information
• Local content is key for tapping into local business
• The future of “Walled Gardens” and portals will be profoundly effected
• Google is afraid to admit how big the business opportunity for mobile local search really is for mobile operators that tap into this new revenue stream
• The future of mobile search will include localization, usage patterns, preferences, ranking, and activity
Topics Covered
1 Introduction
2 Summary of Findings and Recommendations
3 Background to Mobile Search
4 Mobile Search – Why now?
5 Mobile Local Search Value-Chain
6 Mobile Local Search Strategies
7 Local Content is King
8 The Killer Enabler – Location-Based Search
9 The Power of Voice-Enabled Searches
10 Mobile Advertising and Business Models
11 Devices and GUIs
12 About the Author
Quotes from Companies Interviewed in Report
- AOL
- Askmenow
- Cellwand Communications
- CES
- go2
- InfoSpace
- JumpTap
- Loopt
- Mobile People
- MobileCommerce
- MoBlast
- Nokia
- TCS
- V-Enable
- Verizon Wireless
- WPP Digital
Other Companies Mentioned
AOL - 4info - AdMob - ALLTELL - Apple - Ask.com - AskMeNow - Blyk - Cingular - DoubleClick - Enpocket - FastSearch - Feeva - GeoVector - Google - Greystripe - Helio - InfoSpace - InfoUSA - Itchy Guides - Jamba - JiWire - July Systems - JumpTap - Klub Universe - MapQuest - Medio - Microsoft - Mobile Content Networks - MobileVoiceControl - Monstermob - Motorola - Multimap - Navizon - NAVTEQ - NEC - Nokia - NTT DoCoMo - Nuance Communications - O2 - Orange - Overture - PocketThis - Rhythm New Media - Samsung - SiRF - Skyhook Wireless - Smart2Go - Sprint Nextel - TeamTack - TeleAtlas - TellMe - Third Screen Media - Thompson Directories - T-Mobile - TopTable - Upsnap.com - Visa International - Yahoo - Yell.com - YelloPages.com
Mobile Technology Feature - Top 10 Business Apps for Android - Android has become one of the most popular mobile operating systems
in the world due to advanced software, competitive manufacturers, and an
app market that is filled with exciting and useful applications. Read
on for this fine Top 10 List compiled by tech writer, Blake Sanders
The Really Big List of Mapping, Geo location Mobile developer resources, APIs and Tools - The Mobile Ecosystem... no question that mobile is huge and
the opportunity for developers, in particular, geo developers! There's
loads of developer resources on the web so to help the developer,
here's a listing of just some of the fine dev resources, blogs,
toolsets and more to consider when developing or porting your app to a
smartphone or Tablet.
ArcGIS.com Mashup Tutorial with Flickr and Foursquare data-
Here's a simple "how to" tutorial on working with the free ArcGIS.com
to easily import KML or RSS data from Flickr and foursquare into ArcGIS
to create your own custom map mashup. ArcGIS.com has some recent
updates including support for KML, be sure to check it out!
Most Users of Free Photo Apps Say Adding Cool Effects is Most Useful - Adding cool effects
to photos was rated as the most useful thing by more than halfof
consumers surveyed using free online photography services, according to
CatchFree a free
online service that helps people find the best free mobile and web applications
to perform useful tasks.
Amazon Kindle Fire Tablet Up Close - No Replacement for the iPad But Pretty Darned Sweet - As could be
expected, speculation and blogging is rampant with many stories and
pseudo "reviews" coming out, many of them touting the next "iPad
killer".
Mobile Developer Resource - MapQuest & The Mobile Worker - Facility management companies, surveyors, multi-level marketing,
insurance claims, pipeline companies, water utilities; all have field
workers who would benefit from mobile applications. Not only checking in
to work sites, but keeping a record of the work done
Flickr GPS Photo Tag Tip - Here's a tip for Flickr users who want to share their GPS information
with their photos. note, in order to do this you'll need to be
capturing photos using a GPS-enabled or GPS-aware camera (see you're
smartphone hardware settings to ensure that GPS or location sharing is
turned "ON)".
Mobile data usage in Canada to triple between 2010 and 2012 - Some interesting, yet not terribly surprising, numbers on mobile
usage coming out of Canada. According to a report summarized on
Techvibes, mobile usage is soaring, in particular, the smartphone
segment
Social Location Directory
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Suggested Reading
The Underground Guide To The iPhone:
The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
of third-party applications, you can do nearly everything with your
device — be it gaming, working, fooling around, and of course phoning.
Good Mobile Messaging: Executives and professional field forces spend an increasing amount of time on the road tending to business.
Mobile Apps - Native or Web?:
You probably have a plan to build a mobile app, but you've struggled
with the basic question - Should I build it using open web standards
such as HTML, CSS, and JavaScript, or should I build it as a native app
for the devices I want to target?
iBike Coach App- a new “Always On” feature always gathers data
Nike+ GPS App- for sports tracking, recording and sharing
Featured Events
Content & Apps for Automotive Europe 2012 (18-19 April, Germany)
will give you key insights on how in-vehicle connectivity is being
revolutionised as OEMs integrate dynamic content to stay relevant
throughout the vehicle life cycle.
Location Intelligence for Enterprise - Europe 2012, January 16-17, London Hear from Google, Jones Lang LaSalle, Tesco, Willis, Oracle,
ESRI, Microsoft, PBBI and many more as they debate the best strategies
for business models and integration.
Consumer Telematics Show 2012 (Jan 9, Mandalay Bay, Las Vegas, USA) is the most prestigious and
dynamic consumer telematics focused meeting for the automotive industry.
Held in Las Vegas on the eve of the Consumer Electronics Show (CES),
this year's senior-level speakers will include General Motors, Audi,
Toyota, Panasonic, Continental, Hughes Telematics, Gartner, KIA,
Mercedes-Benz and many more
Esri Dev Summit - The
Esri Developer Summit (DevSummit) brings together developers and GIS
professionals from all over the globe. March 26-29, 2012, Palm Springs,
CA
