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Home arrow News arrow LBS Technology & Business arrow Call Genie, MobileGates, and Schober to 'Light Up' Barcelona, Spain at 3GSM     




Call Genie, MobileGates, and Schober to 'Light Up' Barcelona, Spain at 3GSM PDF Print E-mail
Written by Call Genie   
Sunday, 11 February 2007

Joint demonstration will allow all 3GSM participants to find restaurants and entertainment throughout Barcelona

CALGARY, ALBERTA -- February 09, 2007 -- Call Genie Inc. (TSX VENTURE: GNE), the leading provider of Voice-enabled, Mobile Local ("VoMoLo") search solutions to wireless carriers, directory assistance providers and Yellow Pages publishers, MobileGates, a leading provider of mobile location-based mapping applications and Schober, a leading provider of European business data, today announced that they will demonstrate multiple Call Genie based solutions for Enhanced Business Category Search at the 3GSM World Congress to be held in Barcelona, Spain February 12 - 14, 2007.

With over 1,300 exhibitors and over 55,000 attendees, the 2007 3GSM World Congress is the largest wireless industry event in the world.

Call Genie and Schober will demonstrate the FunFinder Enhanced Business Category Search for the greater Barcelona area. Utilizing Call Genie's Enhanced Voice Directory ("EVD™") software and Schober's business data, participants of the 3GSM World Congress will be able to stop by Call Genie's booth to locate local restaurants and entertainment in Barcelona.

Separately, Call Genie and MobileGates will demonstrate Enhanced Business Category Search with interactive, multi-modal mapping for several major metropolitan cities. This capability will offer callers a rich interactive display of the top listings, locations and other content directly on their handset.

Voice-enabled Mobile Local Search is the newest way for wireless carriers to offer their subscribers enhanced directory assistance based on business category search. Unlike handset software-based solutions, VoMoLo services can be accessed from any wireless network and mobile phone, thus allowing carriers to deploy solutions much faster with a significantly reduced total cost of ownership.

Call Genie's EVD™ platform enables wireless carriers, Yellow Pages publishers and directory assistance providers to offer a valuable new monetization channel. EVD™ provides callers with a rich offering of business category listings that are both location and landmark-based and thus highly targeted and relevant. EVD™ based services can be made available to all wireless subscribers at no incremental cost. This allows all wireless carriers to meaningfully increase average revenue per subscriber (ARPU) with significantly lower deployment and ongoing operational costs.

Call Genie representatives and Category Search Specialists will be available during the 3GSM Conference. To find restaurants or entertainment in Barcelona during 3GSM, see a demonstration of EVD™ or learn more about Call Genie, please stop by Hall 2 Stand 2F60 (adjacent to the French Pavilion) at 3GSM.

About Call Genie

Call Genie, Inc. is the leading provider of enhanced Voice-enabled Mobile Local ("VoMoLo") search products and services to Wireless Carriers, Directory Assistance providers, and Yellow Pages publishers. Offered as a turnkey or ASP solution, Call Genie's Enhanced Voice Directory (EVD™) platform enables companies to offer a comprehensive, voice-enabled business category search service to consumers and business customers. EVD™ is network, handset and location independent, and can be incorporated into any existing DQ service or deployed as a stand-alone offering.

Call Genie won the 2006 Yellow Pages Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK. For more information, please visit our website at www.callgenie.com or call directly at +1 403 268 0411.

About MobileGates

MobileGates is a leader in location-based services and has pioneered the first carrier-grade suite of interoperable location based applications. The company's mobile applications are currently available through Verizon Wireless and Sprint-Nextel. For more information please visit www.mobilegates.com.

About Schober Information Group

Schober PDM Iberia, S.A. was founded in the mid 1990's as a joint project between two of Europe's leaders in Direct Marketing: the Spanish company PDM Marketing y Publicidad Directa, S.A. with over 30 years experience in database marketing, and the German multinational Schober Direct Marketing. Internationally, Schober Information Group, has been working in the European market for over 60 years and is today present in all the key European countries. Overall, Schober manages and supplies information concerning over 15 million companies and 130 million households; every year it assists over 25,000 European companies in their Direct Marketing and CRM strategies. For more information please visit www.schober.es.

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