Multimap Showcases the Latest Version of its Leading-Edge API Service, at the Technology for Marketing Show, at London Olympia, 2007

Multimap, one of the world’s leading providers of online mapping and location-based services, today showcases the latest version of its leading-edge API service (version 1.2), at the Technology for Marketing show at London Olympia, 2007. The Multimap API v. 1.2 breaks new ground in bringing together searching, routing, mapping, geocoding, and POI data and imagery into a single one-stop service. The service gives businesses unprecedented capability and control over their location services, and comes complete with Multimap’s industry-leading customer support. The API offers major new areas of functionality, and also takes Multimap’s mapping interface to a new level, with the addition of overview maps, smooth zooming, automatic de-cluttering of icons, and many other features:

·         Mapping - draggable maps with ‘fast fill’ smooth zooming; suite of widgets (including location breadcrumbs, overview map, map tools, zoom slider); custom menus, map interactions and events; custom markers with automatic ‘de-clutter’, tabbed info boxes, dynamic text and icons; and choice of map types (map, aerial imagery*, hybrid*) and styles (local*, global) – (* where available).

·         Searching - choice of search modes, including search by radius, location ID, bounding box, donut and driving distance, search along route and non-spatial search; custom result ordering, pagination and display; fuzzy searching (including starts with, ends with, contains, sounds like); and plug-and-play POI data.

·         Routing - point-to-point, multiple via points and ‘travelling salesman’ optimization; multi-language directions; multi-modal routing (e.g., drive to here, then walk to here) and avoid specific road types; choice of outputs (text, highlight, ‘expense claim’, summary); enabled for route animation.

·         Geocoding - single point of access to Multimap’s full, best-in-class geocoding capability; high-accuracy, high-performance geocoding; and Javascript and HTTP access.

·         Local Information* - Points of Interest (POI) can be easily displayed on maps, and routed to and from. Multimap provides access to a large range of POI, including schools, transportation, restaurants and bars, ATMs, car parks and more.

 Multimap will be showcasing the new API service at stand no.C61, which it is sharing with 2ergo, the global convergent communication specialist. Multimap recently partnered with 2ergo to extend its proximity search and mapping services to mobile phones. Multimap will be demonstrating these leading-edge mobile services, called Storefinder4Mobile and Multimap2Mobile, at the show, as well as the new API v.1.2.

Commenting on the Multimap API v.1.2, Jeff Kelisky, CEO of Multimap, said, “We are proud to offer the latest version of our API service to the industry. Ease and speed of implementation are key considerations driving many businesses to embrace the new service, with the ability to be up and running with a highly interactive, signature site in a matter of hours. Feedback from customers that have already gone live with the service has been very positive, and we look forward to continuing to serve businesses across the globe with this ground-breaking service!”

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms. We also offer a highly-functional API (Application Programming Interface).

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 190 million page impressions every month, and is one of the top 10 most visited websites in the UK.

 Multimap recently featured in The Sunday Times Virgin Atlantic Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors. In 2006, Queen Elizabeth II awarded Multimap The Queen's Award for Enterprise in the innovation category, and Multimap was one of only three companies to feature in the Sunday Times Microsoft Tech Track 100 league of fastest-growing unquoted UK technology companies for the fourth year running. Also in 2006, the company featured in the Deloitte Technology Fast 50 for the UK and Ireland, and the Deloitte Technology Fast 500 for EMEA. Multimap also featured in the Deloitte Touche's Technology Fast 50 league for London and Southern England in 2005 and, in the same year, Red Herring named Multimap as one of the Top 100 private companies in Europe.