TeleNav Launches First GPS Navigation Service With Traffic Rerouting For Consumer Mobile Phones
Written by TeleNav
Monday, 08 January 2007
Sprint Customers Using TeleNav GPS Navigator on Select Phones Can Now Receive Automatic, Real-Time Traffic Incident Alerts and Congestion Information, along with Intelligent One-Click Rerouting to Minimize Travel Time
2007 International CES
LAS VEGAS--(BUSINESS WIRE)--TeleNav today unveiled the first mobile phone-based GPS navigation service with intelligent traffic notification and rerouting functionality at the 2007 International Consumer Electronics Show (CES).
Sprint (NYSE:S) customers using TeleNav GPS Navigator, a turn-by-turn, GPS-enabled voice and on-screen navigation service, will have access to TeleNav Traffic, a new capability that regularly monitors traffic and proactively alerts users of slowdowns and incidents along their routes. With just one click, TeleNav Traffic will reroute users in order to minimize travel time, taking into account the latest traffic conditions.
TeleNav is consistently making history in the U.S. when it comes to mobile phone-based navigation, said Dr. H.P. Jin, TeleNavs co-founder, president and CEO. We were the first to launch a GPS navigation system on a mobile phone, first to launch 3D maps on a mobile phone, and are now the first to provide intelligent traffic and simple, one-click rerouting on a mobile phone. Not only have we met the quality and effectiveness of other, more expensive navigation systems, but we have exceeded them.
As travel incidents and road congestion occur, TeleNav Traffic alerts the user with a voice and onscreen prompt. Customers can press 0 to choose an alternative route or they can continue along the original route. TeleNav Traffic calculates and provides an ongoing estimated time of arrival to their destinations based on the latest traffic information. Customers can also view traffic-flow information on a map and see details of monitored situations.
Texas Transportation Institutes Urban Mobility study showed that traffic congestion causes 3.7 billion hours of travel delay a year in America(a). Additionally, a recent study from TeleNav found that 70 percent of people surveyed have been stuck in traffic and have wished for a method for finding a faster alternative route.
Using mobile phones to guide drivers effectively through traffic is an alternative for consumers who do not want to invest in higher priced, dedicated navigation devices, said Thilo Koslowski, automotive vice president of Gartners Manufacturing Industry Advisory Service.
It is our goal to always provide Sprint customers with wireless technology that leads the industry. More importantly, we want to provide solutions that are relevant and solve real-life problems, said Charnsin Tulyasathien, manager of consumer applications for Sprint. You only have to sit in bumper-to-bumper traffic once to appreciate how TeleNav can save you time and headaches. This will make a big difference for our customers on a daily basis.
TeleNav Traffic is immediately available on three Sprint wireless phones including the MOTORAZR V3m by Motorola®, MOTOKRZR K1m by Motorola® and KATANATM by Sanyo®. Sprint plans to offer TeleNav Traffic on additional phones in the future. A first of its kind in mobile phone-based navigation, TeleNav Traffic will be offered at no additional charge through June 30, 2007, for Sprint customers subscribing to TeleNav GPS Navigator on TeleNav Traffic-supported phones. After that date, TeleNav Traffic will be available for $3.99 per month.
TeleNav GPS Navigator is offered to Sprint customers for $9.99 per month for unlimited use(b). To purchase, customers can go to the Web on their phone and search for telenav, visit the Sprint Digital Lounge at www.sprint.com/digitallounge or visit www.telenav.com. Through June 30, 2007, new downloads of TeleNav GPS Navigator on TeleNav Traffic-supported phones will include TeleNav Traffic at no additional charge. Current Sprint customers using TeleNav GPS Navigator on supported phones can access TeleNav Traffic by downloading the latest version of TeleNav GPS Navigator on their phones.
TeleNav Traffic is available in most major cities. For more information, visit www.telenav.com/traffic.
Media attending CES can receive more information and a demonstration of TeleNav GPS Navigator on Sprint mobile phones at the following booths: Qualcomm (South Hall, Booth #30320), TeleAtlas (Central Hall, Booth #9841) and NAVTEQ (South Hall, Booth #36226).
TeleNav will also be exhibiting at the Showstoppers media event on January 8, from 6:00-10:00pm at the Wynn Hotel and Casino as well as the Lunch @ Pieros media event on January 8 and 9 from 11:30am-2:00pm at Pieros Restaurant (355 Convention Center Drive).
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About TeleNav Inc.
TeleNav, Inc., located in Santa Clara, California, was the first company to launch a GPS navigation system on mobile phones in the United States. TeleNav is a global leader in wireless location-based services (LBS), including GPS navigation, Mobile Resource Management (MRM), asset GPS tracking (AVL) and local search. The companys flagship product, TeleNav GPS Navigator, is the first mobile phone-based GPS navigation service that is comparable to in-car systems found in luxury vehicles, but offers a superior experience with functionality such as automatically updated maps and business locations, moving maps, speech recognition, Wi-Fi hotspot finder, lowest price fuel finder and more.
Communications News
Serves the decision makers responsible for networking, voice data, and
video communications technologies at enterprise and service provider
The European Navigation Event, October 7th and 8th 2008...
where retail meets industry - The fourth edition of the No. 1 European
Navigation Event will take place in the inspiring environment of the
High Tech Campus in Eindhoven, The Netherlands.
deCarta devCon 08 - Going Mobile: Location is the Big Deal
- deCarta’s devCON’08 is a unique opportunity to get first-hand
knowledge and insights from experts and leaders from the mobile
wireless, personal navigation, enterprise fleet-tracking and MRM
markets. October 22-24, 2008, Intercontinental, San Francisco, CA.
iPhone Live - November 18, San Jose, CA - iPhoneLive is the new O'Reilly conference for iPhone developers, entrepreneurs, and enthusiasts, focusing on both the business and development issues surrounding the iPhone platform.
Nokia World 2008, Barcelona Spain - With thought-provoking seminars, informed keynote speakers and a wide
range of interactive experiences, Nokia World 08 can inspire anyone and
everyone with an active interest in the business of mobility. December 2-3, 2008