Dash Navigation Becomes First to Add Yahoo! Local Search Capabilities to the Car
Written by Dash Navigation
Wednesday, 03 January 2007
Dash Delivers Most Relevant Information to the Dashboard Giving Drivers Power to Search for and Find Virtually Anything
MOUNTAIN VIEW, Calif., Jan. 3 -- Dash Navigation(TM) Inc. today announced that it is teaming up with Yahoo! Inc. (NASDAQ:YHOO) , allowing Dash Express(TM) users to search Yahoo! Local for nearby products, services or businesses from their cars -- a GPS industry first.
With Yahoo! Local and Dash Express, local search in the car is becoming a simple and easy-to-use reality. When a user enters their search term into their Dash Express, the device wirelessly begins a Yahoo! Local search on the web. Within seconds, the results are formatted into address cards and presented to the user as a simple listing of nearby businesses. With the press of a button on the device, the Dash user is routed to their desired destination.
Yahoo! Local also allows drivers to use a wide variety of search terms to get relevant results. For example, a Dash user who types "croissants" will see a list of bakeries, cafes and stores in the area that sell the pastry. Another Dash user who discovers that the local hardware store is out of a needed plumbing item could type "plumbing supplies" from their car in the parking lot and see a list of other nearby stores with directions to each location. In many cases, relevant Yahoo! Local ratings and reviews are also presented to offer users instant feedback from other consumers about merchants and services.
"When you use Yahoo! Local search in your car, you will be amazed by the freedom that it delivers," said Dash Navigation Chief Executive Officer, Paul Lego. "For the first time, drivers will be able to leave their homes knowing that they can easily find whatever they need -- right from their car. It's that simple."
"Yahoo! is committed to providing innovative ways to help consumers find relevant information when, where and how they want it," said Paul Levine, general manager of Yahoo! Local. "Working with Dash takes us one step closer to that goal and provides consumers with another meaningful and relevant way to interact with our products."
See Dash at CES
Come learn all there is to know about the Dash Express at the 2007 Consumer Electronics Show in Las Vegas. Attendees can visit Dash on the show floor in the Central Hall, Booth #9841. Dash will also demonstrate Dash Express at the exclusive Digital Experience pre-CES press event, Sunday, January 7 at Caesar's Palace from 7:00-10:00 p.m.
About the Dash Express
The Dash Express, scheduled for availability in California in the spring of 2007 and nationwide in the fall of 2007, is the first auto navigation device that will leverage two-way connectivity and the network of other Dash devices to provide consumers with the best routes based on current traffic conditions. This means that it gets drivers where they want to go -- in the fastest time possible -- and delivers the most relevant information -- right to their dashboards.
About Dash Navigation, Inc.
Dash Navigation connects people to the information that empowers them in their cars. The company is located in Mountain View, Calif. and is funded by Kleiner Perkins Caufield & Byers Sequoia Capital, and Skymoon Ventures. Dash Express, the first Internet-connected GPS, has been named a 2007 Innovations Honoree by the Consumer Electronics Association. For more information, visit Dash Navigation at www.dash.net .
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.
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