First Hop Drives the Value of Mobile Services for KPN Group
Written by KPN
Wednesday, 20 December 2006
Helsinki (Finland) -20 December, 2006 - KPN, the leading Dutch mobile operator, has selected the First Hop® Wireless Broker(tm) service control suite to replace its existing messaging system.
KPN will additionally deploy the First Hop Business Intelligence solution to improve VAS traffic and revenue reporting, subscriber analytics and personalisation. The Dutch operator is the second company within the KPN Group to select First Hop and joins a growing list of mobile operators using business intelligence to drive VAS usage amongst users.
KPN will also benefit from First Hop's expertise in upgrading legacy VAS systems to help operators secure new revenue streams from data services. The First Hop® Wireless Broker(tm) will enable KPN to increase the number of data services it delivers through channels such as SMS, WAP Push, MMS and email. The First Hop® Wireless Broker(tm) is a complete service delivery platform that enables third party content providers to access KPN's network to deliver content directly to users.
Timo Laaksonen, the Chief Executive Officer, of First Hop, said: "This is another significant new business win for First Hop and needless to say, we are absolutely delighted to be working again with the KPN Group. The KPN affiliate, BASE of Belgium deployed a First Hop messaging solution earlier this year."
Laaksonen continued: "Operators need to look beyond just the service delivery and complement it with customer analytics to be able to react to changes in the market. Our business intelligence solution enables operators to make decisions about mobile services based on real time data rather than market research."
Frans Buijtendijk, project manager Access Servicesat KPN commented: "Mobile data services have grown over the years and now play a significant part in KPN's portfolio of services. We are keen to use new technology that will enable us to compete effectively in today's market conditions.
"First Hop's Business Intelligence solution will help us to monitor the performance of data services and analyse customer preferences to evaluate the success of the content we offer. Not only will KPN be able to add value to its content partners, First Hop has also provided us with the expertise to help us consider the delivery of personalised content aimed at specific customer segments", he added.
About First Hop
First Hop combines mobile service creation, multi-channel delivery, and business management into a single software product suite. Our mission is to drive the value of mobile services through personalisation, intelligent promotion, and multimedia control. First Hop® Wireless Broker(tm) focuses on service control - the ability for operators and service providers to react to market trends by rapidly implementing new services or service bundles, new business models, subscription types, targeted campaigns, and advertising-funded services.
Founded in 1997, First Hop is privately held and headquartered in Helsinki, Finland, and with sales and support operations in the UK, Spain, United Arab Emirates, India, Singapore, Thailand, Malaysia, and Indonesia. First Hop is globally recognized for our mobile service control expertise, and our products have been chosen by more than 60 mobile operators, such as Vodafone, T-Mobile, and Telefónica.
For more information on First Hop, please visit www.firsthop.com
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