New Service Allows Merchants to Directly Access the Widely Used NAVTEQ Map
Written by NAVTEQ
Thursday, 26 October 2006
Unique Opportunity to Reach Millions of Navigation System Users
Chicago, IL– 25 October, 2006 – NAVTEQ (NYSE: NVT), a leading global provider of digital map data for vehicle navigation and location-based solutions, today announced a new service called NAVTEQ Direct Access™ that allows retailers to directly access the NAVTEQ digital map used by millions of location-enabled consumers around the world every day. Navigation systems users choose and route to high use retail Points of Interest such as restaurants, hotels, banks/ATM’s, gas stations and stores in their system. Merchants participating in NAVTEQ Direct Access now enjoy a global, cost effective way of exposing all of their retail locations - even recently opened and newly acquired ones - in the most widely used digital map.
NAVTEQ Direct Access offers new customer reach possibilities by leveraging the digital map to reach today’s mobile consumer. Unlike other media types, NAVTEQ Direct Access gives visibility to location information on demand when the consumer is at the decision-making point. Because the map is always in its user’s navigation system regardless of where they go, mobile consumers will always have the participating merchants’ locations with them.
The new service enhances the consumer experience, regardless of their relationship with the participating merchants. Loyal customers interested in finding a particular company’s locations will have a comprehensive listing wherever they go. Prospective consumers using proximity search capabilities en route will be better served by the most accurate geographic placement within the map. The updatable service enables changes to be made to a retail network such as entering new locations as soon as they are open, repositioning store locations to be more precise and removing locations on closing.
NAVTEQ Direct Access is an important enhancement to NAVTEQ’s customer commitment to providing high quality POI information that is accessible, accurate, up to date and correctly placed. “Leading retailers understand that larger numbers of location-enabled consumers using navigation systems are finding and buying from their locations” commented Mike Finn, Vice President, NAVTEQ Direct Access, “and that providing the latest location information via a leading digital map is an exciting new access channel”.
“Because NAVTEQ maps are the most broadly used across a range of location and navigation applications, keeping our locations up to date in one place allows us to reach the largest number of users. Today’s consumer is more comfortable using technology to find our retail locations, so accurate listings in a leading digital map is a natural” said Martial Le Hiress, Director, Services and Customer Relationships, IKEA France.
Leading companies already using NAVTEQ Direct Access include Accor hotels, Sixt Rent A Car, Aral and IKEA France.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 2,000 employees located in 139 offices in 25 countries.
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