Trimble Launches AllSport GPS for its Trimble Outdoors Product Line
Written by Trimble
Tuesday, 29 August 2006
Trimble Outdoors Adds Extensive Fitness Training and Performance Management Applications to its GPS-on-Cellular Service Offerings
SUNNYVALE, Calif., Aug. 28 -- Trimble (Nasdaq: TRMB - News) introduced today its new AllSport GPS application to extend its Trimble Outdoors(TM) family of products and services into the personal fitness management category. The fitness training application supports a range of outdoor activities including cycling, running, and mountain biking or walking. Trimble's AllSport GPS application enables a diverse group of consumers, including fitness enthusiasts and those looking to pursue a healthy and active lifestyle, to engage in a secure, convenient and inexpensive fitness program that tracks results and maps progress on a cell phone.
Trimble acquired the AllSport fitness application through an asset acquisition of Intransix, a Mountain View, Calif.-based provider of mobile GPS applications, during the second quarter of 2006.
"Consumers seek mobile technology that streamlines the demands of their active lifestyles," said Rich Rudow, managing director, Trimble Outdoors. "Together with technology developed by Intransix, Trimble Outdoors now offers the added convenience of managing personal navigation and fitness tracking in one ultra portable device -- your wireless phone." And with the launch today of the AllSport GPS on 17 Nextel phones and 10 Sprint (NYSE: S - News) phones, Sprint customers will be able to experience the benefits of this product.
According to Gartner, Inc.'s June 2006 report, "Overview of Consumer Mobile Applications, 2006," it is estimated that, "by 2012, 80 percent of cellular devices will have highly accurate location capabilities." Trimble Outdoors' GPS-on-cellular location services, with navigation, fitness tracking and management applications, allow consumers to use one product to manage several needs.
"Marrying the AllSport fitness application to Trimble's GPS-on-cellular platform provides a powerful option for active consumers to not only track their fitness performance, but to download that information to their wireless phones for later use, or for sharing with family, friends or medical care providers," said Dave Sutter, founder of Intransix.
Using the latest version of the AllSport GPS application, consumers can measure distance, time speed and calories of their outdoor activity; pinpoint their current location on a street map, topographical map and aerial photos, and store the activity and fitness information on their handset. The data is then automatically uploaded to the AllSport GPS Website (www.allsportgps.com) for viewing, analysis and sharing with friends or family. Additionally, the application allows users to track the progress of their fitness routines, export workouts to Google Earth to view in an interactive 3-D presentation, and even allows consumers to engage in a virtual race against previously recorded workouts.
Availability
The platinum version of the AllSport GPS application is currently available on 10 Sprint phones for $6.99 per month. Several pricing plans, starting at $6.99 per month, are available on 17 Nextel phones.
About Trimble Outdoors
Trimble Outdoors is a family of GPS-on-cellular applications for consumers.
With Trimble Outdoors, consumers can use their GPS-enabled wireless phones to navigate trails and highways, track workout performance, and create, manage and share those experiences with others.
By leveraging Trimble's 27 years of commercial expertise in GPS, software, and communications, Trimble Outdoors delivers cost-effective and convenient position-based services that promote consumers' well-being, security and active lifestyle. For more information about Trimble Outdoors, visit www.trimbleoutdoors.com.
About Trimble
Trimble is a leading innovator of Global Positioning System (GPS) technology. In addition to providing advanced GPS components, Trimble augments GPS with other positioning technologies as well as wireless communications and software to create complete customer solutions. Trimble's worldwide presence and unique capabilities position the Company for growth in emerging applications including surveying, agriculture, machine guidance, fleet and asset management, wireless platforms, and telecommunications infrastructure. Founded in 1978 and headquartered in Sunnyvale, Calif., Trimble has more than 2,400 employees in more than 18 countries worldwide.
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