infoUSA Directory Assistance Content to be Licensed by Microsoft for Local Search
Written by infoUSA
Thursday, 01 June 2006
OMAHA, Neb.- May 24, 2006--infoUSA (NASDAQ:IUSA) the leading provider of proprietary business and consumer databases and sales leads, today announced an agreement to license its business database to Microsoft Corporation, the worldwide leader in software, services and solutions.
Under the agreement, Microsoft will receive infoUSA's directory assistance database of over 13.5 million businesses in the U.S. This information will become available in Microsoft's MSN Local Search and Windows Live Local Search providing Microsoft users access to the most comprehensive directory of businesses in the United States.
Vin Gupta, Chairman and CEO of infoUSA, commented, "infoUSA's business directory assistance content combined with Microsoft's search technology provides Microsoft users with the most relevant and timely yellow page and local search results. We share Microsoft's commitment to offering the highest quality content and user experience. infoUSA's proprietary compilation and verification process ensures that all of our business listings contain the most current and accurate information available."
John Skovron, General Manager for Microsoft Local Search, remarked "Adding infoUSA's business listings to our Local Search services will improve both the accuracy and breadth of our coverage, making our award winning Windows Live Local even more useful for consumers."
infoUSA is a leading provider of proprietary business databases to the online yellow pages and local search industries. The Top 5 Search Engines(a) that support 97% of all U.S. searches, based on comScore qSearch search engine rankings, use infoUSA data to power their local search and directory offerings.
infoUSA is aggressively adding more enhanced information for the online directory market. These enhancements include 6 million storefront photographs with precise GPS coordinates, hours of operation on 3 million businesses and credit cards accepted on 2.1 million businesses.
For more information, please contact Amit Khanna, President of Database Licensing, at 402-596-8978 or .
(a)Top 5 search engines according to comScore qSearch search engine rankings: Google Sites, Yahoo! Sites, MSN-Microsoft Sites, Time-Warner Network, and Ask Network.
About infoUSA
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 7-day free trial and 100 free sales leads, click www.salesgenie.com.
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