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Personalized, Real-Time Traffic Data Will Be Available for Orlando and Tampa, FL in June 2005
CHICAGO, June 13 -- NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions, will begin offering its NAVTEQ Traffic(TM)solution in Orlando and Tampa, Florida in June 2005. NAVTEQ Traffic is currently available in 20 markets throughout the United States. The launch of these two new markets is the first milestone in an ongoing initiative to offer NAVTEQ Traffic in additional high volume traffic markets throughout the United States.
NAVTEQ Traffic enables navigation systems to provide personalized, real-time traffic information for a driver's chosen route. NAVTEQ Traffic is a unique data gathering, aggregation and quality-tested solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to a vehicle's on-board navigation system.
NAVTEQ Traffic combines data from multiple sources across the country, including the leading commercial traffic data providers, government departments of transportation, police and emergency services, road sensors, cameras and airborne reports. The solution aggregates available data including planned incidents (such as construction), unplanned incidents (such as accidents and disabled vehicles) and flow (speed and movement of traffic). Once received, traffic data is quality tested and linked to the map for wireless delivery to an on-board navigation system.
"Since launching NAVTEQ Traffic last spring, we have confirmed that both car companies and consumers recognize the enhanced navigation experience resulting from the availability of real-time traffic information. With proven aggregation and quality assurance processes in place, NAVTEQ is now focused on leveraging those processes to expand NAVTEQ Traffic to additional markets," commented John MacLeod, Executive Vice President - Global Marketing & Strategy.
In June, NAVTEQ Traffic will be available in the following 22 markets: Atlanta, Baltimore, Boston, Chicago, Dallas/Ft. Worth, Detroit, Houston, Los Angeles, Miami-Ft. Lauderdale, Minneapolis-St. Paul, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, San Diego, San Francisco/Oakland, San Jose, Seattle, St. Louis, Tampa and Washington DC.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices and Internet-based mapping applications. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 1,600 employees located in over 122 offices in 21 countries.
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