Useful Networks

 

Useful Networks: We take the BS out of LBS™

Mobile location is no longer a novelty; for many carriers, it’s a rapidly growing revenue stream, providing measurable uplift in an increasingly competitive market. In other words, it is a necessity.

Location on mobile devices is much more than finding yourself on a map; as the market matures, location awareness will become so ubiquitous that consumers expect it as a part of any services in which it is relevant; which is almost all of them.

Useful Networks is committed to simplifying mobile location for all partners in the mobile content ecosystem. To get the ball rolling, we have developed some of the most exciting and unique location aware applications.

Useful Networks products are focused on four core domains:

Click here to learn more about our community based applciationsCommunity
Using location to bring people closer together, a natural extension of the social networking phenomenon.


Click here to learn more about our gamesGaming
Passive use of location, bringing virtual worlds into the real world, creates a completely new mobile gaming experience.


Click here to learn more about our marketing toolsMarketing
Location aware marketing allows businesses to increase effectiveness of advertising spend, and lets customers learn about products and services which are relevant to them.


Click here to learn more about our local content applicationsLocal Content
Mobile consumers need to know what is going in the world around them. Instant access to locally relevant content makes the mobile experience infinitely more useful.


The Useful Networks Platform

The Useful Networks platform simplifies location for all partners involved:diagram showing the connections from carriers to the UN Platform to applications and brands

  • Carriers: The UN Platform streamlines the process of on-boarding 3rd party content providers who require location. Managing privacy, permissions, and regulatory concerns, the UN Platform also performs the financial clearing of location transactions. Each aspect of a location transaction is completely auditable.
  • Content Providers: The UN Platform is a one stop shop for location. The cost of enabling applications with location, with each carrier individually is prohibitive enough to ruin the business case for many viable products. Integrate once, launch with many.
  • Customers: Location can be one of the most sensitive pieces of information a customer will ever share. The UN Platform gives customers total control over who, what, when and how they can be located — we call it Locationships™. We keep the experience simple so that customers understand at all times how their location is being used.